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Hyundai Reduces Cost of Embedded Navigation System Map Updates to $0

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Old 09-03-2012, 04:08 PM
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Hyundai Reduces Cost of Embedded Navigation System Map Updates to $0

Hyundai Netherlands is the first OEM to offer complimentary five year NAVTEQ MapCare_NAVI map updates.

http://www.cleanmpg.com/photos/data/501/2013_Elantra_GT_NAVI_Screen.jpg
Wayne Gerdes - CleanMPG - Sept 3, 2012

2013 Hyundai i30 in Europe (GT here) – Owners will no longer be contemplating a yearly major outlay just to keep their NAV systems maps and POI’s up to date.

According to Hyundai Europe, new car buyers that shoes the Navigation system package will have the most up to date map version installed for free by their Hyundai dealer when bringing the vehicle in for its annual service. For the lifetime of the vehicle's 5 year warranty (even if the car is sold on to a second owner), the update program simplifies the process for the driver of keeping maps up-to-date. Administration and logistics attached to the map updates are being handled by Nokia Location & Commerce.

We all want to the latest road information on out navigation systems but it can be expensive. Case in point is the 2005 Honda Accord I own. To upgrade its built in Navigation system NAVTEQ maps cost $189 per year with prices falling to an OEM cost of $149 today. Online NAVTEQ discs can be found for as little as $99 when the special rolls around as well. Did I update it? Never as more feature full, new and portable Garmin’s cost less than that all in!

To remedy this onerous yearly conundrum, Hyundai has turned the negative into a positive which in turn “will” impact customer satisfaction and loyalty.

This program will save drivers money when compared to buying separate map update products on a yearly basis, which ensures the most cost effective way to keep a Hyundai navigation system updated. The annual updates, featuring extensive NAVTEQ Map coverage of Western and Eastern Europe plus Russia and Turkey, will be installed and activated via USB stick in Hyundai dealerships. The Netherlands program is a pilot with a view to rolling out to Hyundai operations across Europe.

Will this program make it over here? Probably sooner than later as the SW based embedded NAVI solutions are being employed at a rapid pace and soon your smartphone will drive the OEM NAVI system making any map upgrade let alone embedded Navi system redundant thanks to Google Maps.

For those considering an OEM embedded Navi in the Netherlands, Hyundai’s got you covered with not only the best warranty but now updated maps.

The next time I get the chance to speak with a Hyundai Exec, I will ask if there are any plans to bring this excellent program here.
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Old 09-04-2012, 10:53 AM
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Re: Hyundai Reduces Cost of Embedded Navigation System Map Updates to $0

NAVTEQ needs to use Apple's model of selling in great volume by keeping the price low enough that people will buy. Even though I have built-in GPS from NAVTEQ I would probably buy a Garmin with lifetime map and traffic for less than $200.
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Old 09-30-2012, 09:07 PM
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Re: Hyundai Reduces Cost of Embedded Navigation System Map Updates to $0

Hi Tom:

With the GM BringGo NAVI app for a smartphone to the 7" display costing just $50, NAVTEQ had better be very careful how they handle the future of embedded NAVI upgrades. I have seen 5" Garmin's with LMT is < $150 which is less than the single disc for my Accord or your Sonata. BringGo is always up to date and the maps are stored on your phone too!

Wayne
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