It is great when a CEO speaks to the masses via social media in both real time and in a condensed nature. The full August sales release should be made available on Tuesday.
Wayne Gerdes - CleanMPG
- Sept. 1, 2012
2013 Hyundai Sonata (2012 Sonata Hybrid shown) - $20,895 to start with the modern direct injected 2.4L mated to a 6-speed automatic transmission providing a 24/35 mpgUS city/highway rating.
The Hyundai Sonata is back for its third model year. In 2011, Sonata was the third best-selling mid-size sedan at retail, ahead of Nissan Altima, Ford Fusion and Chevy Malibu. Sonata owners were also more satisfied with their car’s fuel economy, design and value than owners of Camry, Accord, Altima, Fusion and Malibu, according to the J.D. Power 2011 APEAL Study.
For 2013, the Sonata GLS with Popular Equipment Package now has even more content, with the addition of fog lights and heated front seats. At $21,720 for a Sonata GLS with Popular Package, Sonata continues to offer an unmatched value position in the midsize segment.
Sonata SE now comes with standard heated front seats and Sonata Limited comes standard with a traditional sunroof, while a panoramic sunroof is now part of the Limited Premium Package for 2013. Sonata also continues its remarkable level of fuel efficiency, with ratings of 24 mpg city, 28 combined, and 35 on the highway, the highest levels of owner-reported fuel economy satisfaction in the mid-size segment, and best power-to-weight ratio in the segment.
The August 2012 Sales Release
- All-new highly regarded Santa Fe beginning to reach showrooms
- Sonata continues its healthy sales pace
- More than 1/3 of all vehicles sold in August achieve 40 MPG
COSTA MESA, Calif., Sep. 4, 2012 – Hyundai Motor America today announced sales of 61,099 vehicles in August, a 4.4 percent total sales increase compared with the same period a year ago.
Year to date, Hyundai sales are up 8.8 percent versus 2011. More than one-third of Hyundai vehicles sold in August are 40 MPG highway rated.
Here is what the first quote and rest of the August sales release “may
” look like?
“Demand for Hyundai products remained strong in August despite tight supply,” said Dave Zuchowski, Hyundai Motor America’s Executive VP of National Sales. “We’re seeing strong consumer demand for the all-new Santa Fe and new Elantra family additions, the GT and Coupe. With Hyundai consideration rates still at an all-time high, continued sales momentum for Hyundai is all but assured despite the low inventory.”
The highly regarded all-new 2013 Santa Fe in its first partial month saw sales soar… Genesis continued its growth trajectory in August with its 38th consecutive month of year-over-year sales increases. And the Sonata Hybrid, The top ranked car in the 2012 AutoPacific Vehicle Satisfaction Awards (VSA) Hybrid Car/EV category, delivered another strong month and is selling well ahead of last year’s results.
Hyundai August 2012 Overall Sales Result
|Model||Aug-12||Aug-11||Aug-DSR % change||Aug-12 YTD||Aug-11 YTD||YTD-DSR % change|
| || || || || || || |
The daily selling rate (DSR) is calculated with 28 days for both August of 2011 and 2012. Year-to-date,
the DSR is calculated with 206 days for both 2011 and 2012. All percentages reflect DSR.
John Krafcik's quote “may
” look something like this:
“August was another month for us to salute the dedicated Hyundai manufacturing teams for their efforts to keep up with consumer demand, and our hard-working dealers for their efforts matching consumers with on-ground despite a lack of inventory,” said John Krafcik President and CEO of Hyundai Motor America. “With retail inventories of less than 30 days, we’re doing our best to supply in demand vehicles to consumers in a timely manner. We are beginning a 3rd shift at our Montgomery, Alabama production facility in September to fill consumer demand for Elantra’s and Sonata’s with the all-new 2013 Santa Fe Sport being entirely produced in West Point, Georgia.”
While the total Hyundai August sales totals are dead on, the rest of the above is “what could be” and not necessarily "what will" come to pass