Save at the pump with no sacrifice.
Wayne Gerdes -
CleanMPG - Aug 26, 2012
Goodyear Assurance Fuel Max shod on the 2011 Chevrolet Cruze ECO review vehicle. They are also shod on the Accord and MDX at my own expense.
With fuel prices at $4.00 or more per gallon in many locations around the country (Chicago and California in particular

) the Goodyear Assurance Fuel Max is currently my tire of choice to maintain a high level of fuel economy without a loss of wet traction so common with other low rolling resistance competitors.
Following up on the
When round and black becomes lean and green article from 2009, Goodyear’s Assurance Fuel Max helps its purchasers save fuel thanks to according to the company, a proprietary fuel-saving tread compound that reduces energy loss as the tire rolls.
With the new Assurance Fuel Max, Goodyear has introduced a tire tread compound that has been developed at the molecular level to yield improvements in rolling resistance while retaining or even enhancing tread life and traction over the original Goodyear Assurance tire.
Many fuel-efficient tires today depend on replacing carbon black material with silica in the tread compound, either in part or in total, to minimize rolling resistance.
At the heart of Goodyear’s new tread is a blend of polymers, which increase their selective reactivity with the silica filler, to help improve silica dispersion and to enhance the overall physical properties of the tread. The marriage of the Assurance Fuel Max tire construction and this proprietary tread, results in tires that help provide excellent fuel-efficiency, as well as confident wet and dry traction, and long tread life.
The tire structure and tread design, including two unique tread zones, contribute to the Assurance Fuel Max’s confident traction, braking and tread life performance. The Dry Zone, with strong shoulder blocks, helps enhance handling and grip for confident maneuvering on dry pavement.
The Wet Tread Zone in the center features Dual AquaChannel Grooves to help evacuate water from the tread face for great wet traction. Plus, Zig-Zagging Micro Grooves and Center Tread Notches help grip the road in rain or light snow.
In tests with both the Goodyear Assurance Fuel Max and Goodyear Assurance tires mounted on a 2008 Civic, the Fuel Max was shown to increase highway fuel economy by 4 percent.
The Assurance Fuel Max have been OEM equipped on a number of high fuel economy automobiles including the Volt, Cruze ECO and third generation Prius with the most recent being the 2012 Prius c.
The Goodyear Assurance Fuel Max made the Popular Science “Best of What’s New” in the Automotive Technology category back in 2009 while also being named one of the “100 Most Innovative Products of the Year”.
The Fuel Max is available in numerous sizes to fit most cars with the Assurance
CS Fuel Max providing the same fuel-saving benefits for SUVs and CUVs.
In my personal experience, the Michelin Energy Saver AS’ and older MXV4 Plus tires offer great low rolling resistance but lack wet
and dry traction by comparison to the Goodyear Assurance Fuel Max. Compared to the Hankook Optimo H426’s, the Goodyear Assurance Fuel Max provides better wet and foul weather traction all the while saving you at the pump at each and every fill.