A locally produced Yaris that should prove to be as durable as it is inexpensive.
Wayne Gerdes - CleanMPG
- Aug 10, 2012
The Etios was originally developed for India and is based off the Yaris. When developing the Etios, Toyota aimed for a high local-procurement rate of parts to create a vehicle with strong ties to the Indian market. It was soon being exported to South America. With currency fluctuations what they are nowadays and the large and yet under represented Brazilian market, Toyota moved quickly to establish a world class manufacturing facility within the country.
As a comparison, the Etios Sedan out of India is equipped a 1.5L engine with a length of 167.9 in, width of 66.7 in and a height of 59.4 in. The 2012 Yaris hatch (sedan is no longer available in the US) has the same height and width and like most hatches as of late, is slightly shorter than the sedan counterpart at 153.5 in.
Under the founding philosophy of contributing to society through the manufacture of automobiles, Toyota continues to strive to supply high-quality products that are suited to regional conditions and that are reasonably priced, and to contribute to the development of automobile industries by creating jobs and developing human resources.
Yesterday Toyota announced that Toyota do Brasil Ltda. (TDB), TMC's Brazilian sales and manufacturing subsidiary, held an opening ceremony at the new automobile manufacturing plant.
TMC President Akio Toyoda:
"Fifty-four years since we arrived in Brazil in 1958, I am extremely delighted to be here for the opening of the new Sorocaba Plant and to present the Etios—a true Brazilian car for the Brazilian people—that only we who have made such efforts to know the roads of Brazil can build."
Toyota's aim is to double its sales in Brazil in the next two years and become a leading player in the Brazilian market within the next 10.
The Sorocaba Plant has began prototype production of the "Etios" compact sedan with initial consumer units coming off the line in September. Toyota stated the plant took an investment of approximately $600 million USD and will have an annual production capacity of 70,000 units with production increases expected based on demand going forward.
TDB, established in 1958, is Toyota's forefront manufacturing affiliate outside of Japan. It has constantly worked to manufacture vehicles valued by Brazilian consumers, and produced and sold more than 100,000 "Bandeirante" SUVs between 1958 and 2001. In 1998, TDB began production of the Corolla, continuing its growth in step with the Brazilian market.