Audi July 2012 Sales up 28%

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A4 and Q5 sales continue to dominate Audi sales in the US

Wayne Gerdes - CleanMPG - Aug. 1, 2012

2012 Audi A4 - $32,500 to start with an at best 25 mpgUS combined from its direct injected and turbo charged 2.0L mill.

The interior of all Audi A4 models offers convenience for drivers and passengers. Craftsmanship is evident in the leather seating surfaces, including the newly available fine Nappa leather covered door armrests and in other materials such as brushed aluminum or available wood inlays. To add to the sport feel, Audi offers available sport contoured front seats with adjustable thigh support.

To put the Audi A4’s size in perspective, it is about the same size as the B-Segment Chevrolet Sonic with a passenger/cargo volume of just 91/12 cu. ft. respectively.

Audi July Sales

Audi released its July 2012 sales results and they are good. So good in fact its established a new July record with sales of 11,707 new vehicles, a 28% increase over July 2011.

Audi sales momentum benefitted strongly from robust demand for the technologically advanced Audi A6 generating a 66.8% sales increase for the month and a 123.8% increase year to date.

The recently updated A4 experienced sales up 51.7% in July and A5 sales were up 31.9%. The Q5 also sold well with an increase of 10.0% over July of last years results.

For the record-setting month of July 2012, four Audi models recorded year-over-year sales increases of 20% or more, including the Audi A3, the Audi A4, the Audi A5 and the Audi A6 models.

Audi July 2012 Highlights and Overall Sales

Model	July-12	July-11	July-DSR % change	July-12 YTD	July-11 YTD	YTD-DSR % change
A4	3,449	2,274	+64.3%	22,008	21,085	+4.4%
Q5	2,090	1,900	+19.1%	15,634	13,035	+19.9%
Audi Totals	11,707	9,146	+38.7%	76,865	65,055	+18.2%

The daily selling rate (DSR) is calculated with 24 days for June 2012 and 26 days for June 2011. Year-to-date, the DSR is calculated with 178 days for both 2011 and 2012. All percentages reflect DSR.

Top 10 - July 2012 US Automobile Sales Leaders

Sales Rank	Make	Model	July-12	July-11	July-DSR % change	July-12 YTD	July-11 YTD	YTD-DSR % change
1	Ford	F-Series	49,314	49,104	+8.8%	350,455	313,183	+11.9%
2	Toyota	Camry	29,913	27,016	+20.0%	243,816	174,485	+39.7%
3	Chevrolet	Silverado	28,972	33,121	-5.2%	223,480	215,906	+3.5%
4	Honda	Accord	28,639	16,831	+84.3%	183,817	143,936	+27.7%
5	Nissan	Altima	26,602	21,340	+35.0%	183,703	153,182	+19.9%
6	Honda	Civic	25,004	14,006	+93.4%	187,586	141,577	+32.5%
7	Ram	P/U	23,824	20,311	+27.1%	162,405	132,209	+22.8%
8	Toyota	Corolla	23,640	17,577	+45.7%	175,366	154,324	+13.6%
9	Ford	Fusion	23,326	19,318	+30.8%	160,175	151,004	+6.1%
10	Ford	Escape	21,572	24,411	-4.3%	148,739	147,018	+1.2%

The daily selling rate (DSR) is calculated with 24 days for July 2012 and 26 days for July 2011. Year-to-date, the DSR is calculated with 178 days for both 2011 and 2012. All percentages reflect DSR.

Top 10 July Sales Leaders - Items of note: Camry moved back to number 2 from 3 with the Chevrolet Silverado. F-Series missed the 50,000 mark after four straight months of topping that milestone. Malibu sales fell of a cliff dropping to just 12,345 units and dropping off the Top 10 list hard. Escape fell from 6th to 10th.

B-Segment Sales Rank

1. Nissan Versa - 7,451
2. Chevrolet Sonic - 6,278
3. Hyundai Accent - 5,257
4. Honda Fit - 4,608
5. Ford Fiesta - 4,059
6. Kia Rio - 3,646
7. Toyota Yaris - 1,271
8. Mazda2 - 905

C-Segment Sales Rank

1. Honda Civic - 25,004
2. Toyota Corolla - 23,640
3. Hyundai Elantra - 18,512
4. Ford Focus - 16,454
5. Chevrolet Cruze - 14,954
6. VW Jetta - 13,629
7. Nissan Sentra - 9,888
8. Mazda3 - 9,027
9. Kia Forte - 6,216

D-Segment Sales Rank

1. Toyota Camry - 29,913
2. Honda Accord - 28,639
3. Nissan Altima - 26,602
4. Ford Fusion - 23,326
5. Hyundai Sonata - 20,978
6. Kia Optima - 13,317
7. Chevrolet Malibu - 12,345
8. Chrysler 200 - 9,287
9. VW Passat - 9,007

Segment ranking items of note: In the B-Segment ranks, the Fit and Fiesta swapped positions while Yaris sales fell sharply. The C-Segment ranks did not change other than the Elantra jumping two places ahead of both the Focus and surprising quickly faltering Cruze. The D-Segment ranks saw the Malibu fall towards the bottom of the list.

Automobile Manufacturer's US Sales Rank – July 2012 vs. July 2011 Comparison and Total Sales

1. GM July Sales down 6.4% with 201,237 vehicles sold.
2. Ford July Sales down 3.5% with 173,966 vehicles sold.
3. Toyota July Sales up 26.1% with 164,898 vehicles sold.
4. Chrysler July Sales up 12.6% with 126,089 vehicles sold.
5. Honda July Sales up 45.3% with 116,944 vehicles sold.
6. Nissan July Sales up 16.2% with 98,341 vehicles sold.
7. Hyundai July Sales up 4.1% with 62,021 vehicles sold.
8. Kia July Sales up 5.6% with 48,074 vehicles sold.
9. VW July Sales up 27.3% with 37,014 vehicles sold.
10. BMW July Sales up 4.0% with 27,152 vehicles sold.
11. Subaru July Sales up 15.9% with 25,183 vehicles sold.
12. Mercedes-Benz July Sales up 5.8% with 22,294 vehicles sold.
13. Mazda July Sales down 7.0% with 19,318 vehicles sold.
14. Audi July Sales up 28.0% with 11,707 vehicles sold.

Through the first seven months of 2012, the Seasonally Adjusted Annual Rate (SAAR) is running at approximately 14 million.