Subaru July 2012 Sales up 15.9%

[xcel]

Outback, Forester and Impreza sales continue to improve.

Wayne Gerdes - CleanMPG - Aug. 1, 2012

2012 Subaru Impreza – $17,495 to start (as a sedan) and a 27/36 mpgUS city/highway rating make for an impressive AWD choice.

The fourth-generation 2012 Impreza four-door and five-door features more dynamic designs and an all-new efficient powertrain. The 2012 Impreza models offer a 36-percent improvement in EPA combined fuel economy (automatic transmission) over the previous versions, along with increased room, greater agility and a higher level of refinement.

New amenities, high-line trim levels, infotainment technology and higher-grade interior materials contribute to a more rewarding driving and ownership experience in the 2012 Impreza.

Every 2012 Impreza is equipped as standard with Symmetrical All-Wheel Drive. Powered by an all-new 148HP 2.0L Boxer engine, the 2012 Impreza comes with a choice of a five-speed manual transmission or the enhanced, second-generation Lineartronic CVT (continuously variable transmission). The 2012 Impreza offers the highest fuel economy of any all-wheel drive car in America when equipped with the CVT.

Subaru July 2012 Sales Results

Subaru reported record sales for the month of July reaching 25,183 vehicle sales, a 16 percent increase over July 2011. The company also reported year-to-date sales of 189,487 up 23 percent over the Japan natural disaster constrained supply from the prior year.

Possibly the most impressive is the Impreza’s sales results. Month-over-month sales for this 36 MPG all-wheel drive Impreza doubled! The recently refreshed Outback experienced a 10 percent sales increase over July 2011.

Subaru July 2012 Highlights and Overall Sales

Model	July-12	July-11	July-DSR % change	July-12 YTD	July-11 YTD	YTD-DSR % change
Outback	9,282	8,373	+20.1%	63,336	59,612	+6.2%
Forester	6,453	6,218	+12.4%	43,549	43,360	+0.4%
Impreza*	5,478	3,260	+82.0%	52,180	24,370	+214%
Subaru Totals	25,183	21,730	+25.5%	189,487	153,779	+23.2%

* Impreza totals include Impreza and Impreza WRX.
The daily selling rate (DSR) is calculated with 24 days for June 2012 and 26 days for June 2011. Year-to-date, the DSR is calculated with 178 days for both 2011 and 2012. All percentages reflect DSR.

Top 10 - July 2012 US Automobile Sales Leaders

Sales Rank	Make	Model	July-12	July-11	July-DSR % change	July-12 YTD	July-11 YTD	YTD-DSR % change
1	Ford	F-Series	49,314	49,104	+8.8%	350,455	313,183	+11.9%
2	Toyota	Camry	29,913	27,016	+20.0%	243,816	174,485	+39.7%
3	Chevrolet	Silverado	28,972	33,121	-5.2%	223,480	215,906	+3.5%
4	Honda	Accord	28,639	16,831	+84.3%	183,817	143,936	+27.7%
5	Nissan	Altima	26,602	21,340	+35.0%	183,703	153,182	+19.9%
6	Honda	Civic	25,004	14,006	+93.4%	187,586	141,577	+32.5%
7	Toyota	Corolla	23,640	17,577	+45.7%	175,366	154,324	+13.6%
8	Ram	P/U	23,824	20,311	+27.1%	162,405	132,209	+22.8%
9	Ford	Fusion	23,326	19,318	+30.8%	160,175	151,004	+6.1%
10	Ford	Escape	21,572	24,411	-4.3%	148,739	147,018	+1.2%

The daily selling rate (DSR) is calculated with 24 days for July 2012 and 26 days for July 2011. Year-to-date, the DSR is calculated with 178 days for both 2011 and 2012. All percentages reflect DSR.

Top 10 Sales Leaders - Items of note: Camry moved back to number 2 from 3 with the Chevrolet Silverado. F-Series missed the 50,000 mark after four straight months of topping that milestone. Malibu sales fell of a cliff dropping to just 12,345 units and dropping off the Top 10 list hard. Escape fell from 6th to 10th.

B-Segment Sales Rank

1. Nissan Versa - 7,451
2. Chevrolet Sonic - 6,278
3. Hyundai Accent - 5,257
4. Honda Fit - 4,608
5. Ford Fiesta - 4,059
6. Kia Rio - 3,646
7. Toyota Yaris - 1,271
8. Mazda2 - 905

C-Segment Sales Rank

1. Honda Civic - 25,004
2. Toyota Corolla - 23,640
3. Hyundai Elantra - 18,512
4. Ford Focus - 16,454
5. Chevrolet Cruze - 14,954
6. VW Jetta - 13,629
7. Nissan Sentra - 9,888
8. Mazda3 - 9,027
9. Kia Forte - 6,216

D-Segment Sales Rank

1. Toyota Camry - 29,913
2. Honda Accord - 28,639
3. Nissan Altima - 26,602
4. Ford Fusion - 23,326
5. Hyundai Sonata - 20,978
6. Kia Optima - 13,317
7. Chevrolet Malibu - 12,345
8. Chrysler 200 - 9,287
9. VW Passat - 9,007

Segment ranking items of note: In the B-Segment ranks, the Fit and Fiesta swapped positions while Yaris sales fell sharply. The C-Segment ranks did not change other than the Elantra jumping two places ahead of both the Focus and surprising quickly faltering Cruze. The D-Segment ranks saw the Malibu fall towards the bottom of the list.

Automobile Manufacturer's US Sales Rank – July 2012 vs. July 2011 Comparison and Total Sales

1. GM July Sales down 6.4% with 201,237 vehicles sold.
2. Ford July Sales down 3.5% with 173,966 vehicles sold.
3. Toyota July Sales up 26.1% with 164,898 vehicles sold.
4. Chrysler July Sales up 12.6% with 126,089 vehicles sold.
5. Honda July Sales up 45.3% with 116,944 vehicles sold.
6. Nissan July Sales up 16.2% with 98,341 vehicles sold.
7. Hyundai July Sales up 4.1% with 62,021 vehicles sold.
8. Kia July Sales up 5.6% with 48,074 vehicles sold.
9. VW July Sales up 27.3% with 37,014 vehicles sold.
10. BMW July Sales up 4.0% with 27,152 vehicles sold.
11. Subaru July Sales up 15.9% with 25,183 vehicles sold.
12. Mercedes-Benz July Sales up 5.8% with 22,294 vehicles sold.
13. Mazda July Sales down 7.0% with 19,318 vehicles sold.
14. Audi July Sales up 28.0% with 11,707 vehicles sold.

Through the first seven months of 2012, the Seasonally Adjusted Annual Rate (SAAR) is running at approximately 14 million.