Honda July 2012 Sales up 45.3%

[xcel]

Recovery is strong with a new Accord just around the corner.

Wayne Gerdes - CleanMPG - Aug. 1, 2012

2012 Honda Accord – Starting at $21,480 with a mediocre 23/34 mpgUS city/highway rating.

The 2012 Honda Accord combines reasonable performance and efficiency.

Four engine variations are available, starting with a 177HP 2.4L I4 in the Accord LX, LX-P and SE Sedans. Next is the 190 HP 2.4L I4 that's standard in the Accord EX and EX-L sedans and all 4-cylinder coupes. The top-of-the-line 271 HP 3.5L V-6 is a complete waste and is available in the Accord EX and EX-L Sedan models and the Accord EX-L Coupe.

To improve fuel economy, V-6 models with AT are provided with Honda’s Variable Cylinder Management that can deactivate up to half of the cylinders while cruising.

Transmission choices vary by engine and trim with the base including a 5-speed MT (available on select I4 models) and a 5-speed AT (standard on select I4 models and all V-6 models). Steering wheel-mounted paddle shifters are standard on the Accord EX-L V-6 Coupe with an automatic transmission. A short ratio 6-speed MT is available on the Accord EX-L V-6 Coupe.

The all-new 2013 should be a lot better.

Honda July 2012 Results

Earlier today Honda reported its July 2012 U.S. sales results of 116,944 units, an increase of 45.3 percent compared with July 2011. Honda’s July of 2011 sales results were significantly reduced by the Japan earthquake and subsequent Tsunami.

Honda posted July 2012 sales of 104,119 units, an increase of 46.4 percent compared with July 2011. Acura’s U.S. July sales of 12,825 units increased 36.4 percent compared with July 2011.

Honda July 2012 Highlights and Overall Sales

Model	July-12	July-11	July-DSR % change	July-12 YTD	July-11 YTD	YTD-DSR % change
Civic	25,004	14,006	+93.4%	187,586	141,577	+32.5%
Accord	28,639	16,831	+84.3%	183,817	143,936	+27.7%
CR-V	20,554	13,943	+59.7%	167,236	124,859	+33.9%
Civic Hybrid	471	311	+64.1%	4,589	2,744	+67.2%
Insight	419	987	-54.0%	4,460	12,145	-63.3%
CR-Z	330	878	-59.3%	2,734	8,890	-69.2%
Honda Totals	116,944	80,502	+57.4%	817,926	687,944	+18.9%

The daily selling rate (DSR) is calculated with 24 days for June 2012 and 26 days for June 2011. Year-to-date, the DSR is calculated with 178 days for both 2011 and 2012. All percentages reflect DSR.

Top 10 - July 2012 US Automobile Sales Leaders

Sales Rank	Make	Model	July-12	July-11	July-DSR % change	July-12 YTD	July-11 YTD	YTD-DSR % change
1	Ford	F-Series	49,314	49,104	+8.8%	350,455	313,183	+11.9%
2	Toyota	Camry	29,913	27,016	+20.0%	243,816	174,485	+39.7%
3	Chevrolet	Silverado	28,972	33,121	-5.2%	223,480	215,906	+3.5%
4	Honda	Accord	28,639	16,831	+84.3%	183,817	143,936	+27.7%
5	Nissan	Altima	26,602	21,340	+35.0%	183,703	153,182	+19.9%
6	Honda	Civic	25,004	14,006	+93.4%	187,586	141,577	+32.5%
7	Toyota	Corolla	23,640	17,577	+45.7%	175,366	154,324	+13.6%
8	Ram	P/U	23,824	20,311	+27.1%	162,405	132,209	+22.8%
9	Ford	Fusion	23,326	19,318	+30.8%	160,175	151,004	+6.1%
10	Ford	Escape	21,572	24,411	-4.3%	148,739	147,018	+1.2%

The daily selling rate (DSR) is calculated with 24 days for July 2012 and 26 days for July 2011. Year-to-date, the DSR is calculated with 178 days for both 2011 and 2012. All percentages reflect DSR.

Top 10 Sales Leaders - Items of note: Camry moved back to number 2 from 3 with the Chevrolet Silverado. F-Series missed the 50,000 mark after four straight months of topping that milestone. Malibu sales fell of a cliff dropping to just 12,345 units and dropping off the Top 10 list hard. Escape fell from 6th to 10th.

B-Segment Sales Rank

1. Nissan Versa - 7,451
2. Chevrolet Sonic - 6,278
3. Hyundai Accent - 5,257
4. Honda Fit - 4,608
5. Ford Fiesta - 4,059
6. Kia Rio - 3,646
7. Toyota Yaris - 1,271
8. Mazda2 - 905

C-Segment Sales Rank

1. Honda Civic - 25,004
2. Toyota Corolla - 23,640
3. Hyundai Elantra - 18,512
4. Ford Focus - 16,454
5. Chevrolet Cruze - 14,954
6. VW Jetta - 13,629
7. Nissan Sentra - 9,888
8. Mazda3 - 9,027
9. Kia Forte - 6,216

D-Segment Sales Rank

1. Toyota Camry - 29,913
2. Honda Accord - 28,639
3. Nissan Altima - 26,602
4. Ford Fusion - 23,326
5. Hyundai Sonata - 20,978
6. Kia Optima - 13,317
7. Chevrolet Malibu - 12,345
8. Chrysler 200 - 9,287
9. VW Passat - 9,007

Segment ranking items of note: In the B-Segment ranks, the Fit and Fiesta swapped positions while Yaris sales fell sharply. The C-Segment ranks did not change other than the Elantra jumping two places ahead of both the Focus and surprising quickly faltering Cruze. The D-Segment ranks saw the Malibu fall towards the bottom of the list.

Automobile Manufacturer's US Sales Rank – July 2012 vs. July 2011 Comparison and Total Sales

1. GM July Sales down 6.4% with 201,237 vehicles sold.
2. Ford July Sales down 3.5% with 173,966 vehicles sold.
3. Toyota July Sales up 26.1% with 164,898 vehicles sold.
4. Chrysler July Sales up 12.6% with 126,089 vehicles sold.
5. Honda July Sales up 45.3% with 116,944 vehicles sold.
6. Nissan July Sales up 16.2% with 98,341 vehicles sold.
7. Hyundai July Sales up 4.1% with 62,021 vehicles sold.
8. Kia July Sales up 5.6% with 48,074 vehicles sold.
9. VW July Sales up 27.3% with 37,014 vehicles sold.
10. BMW July Sales up 4.0% with 27,152 vehicles sold.
11. Subaru July Sales up 15.9% with 25,183 vehicles sold.
12. Mercedes-Benz July Sales up 5.8% with 22,294 vehicles sold.
13. Mazda July Sales down 7.0% with 19,318 vehicles sold.
14. Audi July Sales up 28.0% with 11,707 vehicles sold.

Through the first seven months of 2012, the Seasonally Adjusted Annual Rate (SAAR) is running at approximately 14 million.

[ALS]

This just shows how large an effect the earthquake and tidal wave it produced had on the Japanese auto industry.

[Jay]

I see that CR-Z sales are strongly down. What's the story there?

[ItsNotAboutTheMoney]

Originally Posted by Jay

I see that CR-Z sales are strongly down. What's the story there?

Well, besides the fact that car sales are down anyway, I simply think that few people are interested in it. It's a 2-seater in the same price range as an Insight and Prius c and it's rated at much lower fuel economy as both of them.

[xcel]

Hi Jay:

I think it may be the Hyundai Veloster and Scion FR-S grabbing the younger sets attention now? With the base Veloster’s DI 1.6L (138 HP) and a stick/auto, it is only 2 and 4 mpg off the CR-Z with the same while costing quite a few thousand less. Bring in the all-new 13 Turbo loaded and you have a 200 HP hot youth machine vs. the 122 HP 1.5L in the CR-Z. Both cost about the same (CR-Z in EX form) with the Veloster Turbo having a lot more “STUFF”.

Looking at the much more thirsty (22/30 mpgUS) FR-S, the 200 HP RWD powertrain may be attracting that crowd as well? I still love to see the CR-Z’s out on the road but if it were my $’s today, a Veloster would take the CR-Z’s place.

I am not a Velsoter or CR-Z kind of guy but both are go-cart like fun to drive. It is just that the over 40 crowd (I belong) do not want to drive a fun to drive go-cart back and forth to work every day.

Just another opinion anyway?

Wayne

[CRT1]

I don't understand the CR-Z really. Not fast enough to be a boy-racer, not efficient enough to be a eco-fun car. 2-seats is not that broadly appealing anyway. Who is the target market?

[Harold]

It is just a good driving and well built fun car and fuel efficient as well. What is a 911? H