Chrysler July 2012 Sales up 12.6%

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Ram sales continue to power the company.

Wayne Gerdes - CleanMPG - Aug. 1, 2012

2012 Chrysler 200 – A best in class midsize price starting at just $18,995 while sporting a not so competitive 24 mpgUS combined with the 2.4L I4.

The 2012 Chrysler 200 sedan offers good value for consumers with low, entry-level model pricing, barely ok fuel economy, a 100,000-mile powertrain warranty and a model lineup equipped with high levels of standard equipment.

Chrysler July 2012 Sales Results

Chrysler this morning reported its July Sales results of 126,089 vehicles sold, up 12.6 percent compared to July of 2011.

The Chrysler, Jeep, Dodge, Ram Truck, and FIAT brands all posted sales increases in July compared with the same month a year ago. Chrysler Group recorded its 28th-consecutive month of year-over-year sales gains in July.

Chrysler’s sales increase was driven in part by two models that set sales records for the month of July: the Chrysler 200 mid-size sedan and the Dodge Journey full-size crossover. Sales of the award-winning Journey were up 69 percent, the largest percentage increase of any Chrysler Group model in July.

The Ram pickup truck was the company’s best seller with a 17 percent sales increase to 23,824 vehicles sold. Sales of the Jeep Grand Cherokee was up 22 percent while the Jeep Liberty recorded a 34 percent sales increase.

July 2012 U.S. Sales Highlights

Chrysler sales were up 35 percent, the brand’s best July sales in four years. All three Chrysler models contributed to the sales gain by logging double-digit sales increases in July compared with the same month a year ago. The 200 mid-size sedan was the brand’s volume leader, setting a sales record for the month of July with its 43 percent sales increase. The Town & Country minivan rolled up a 25 percent sales gain, its best July since 2006, while the 300 sedan recorded its best July sales since 2008.

FIAT sales were up 22 percent compared with July of 2011.

Ram pickup trucks extended their year-over-year sales gains to 27-consecutive months in July. All the while the all-new 2013 Ram 1500 with its best-in-class fuel economy and class-exclusive features waits in the wings.

Jeep sales were up 7 percent, the brand’s best July sales since 2005, and its 27th-consecutive month of year-over-year sales gains. Sales of the Grand Cherokee were up 22 percent, its best July sales in seven years.

Dodge sales increased 6 percent in July, the brand’s best July sales since 2005. The Journey full-size crossover set a sales record for the month of July. The all-new 2013 Dodge Dart compact car is beginning to arrive in dealership showrooms in greater numbers across the country. Production of the Dart continues to ramp up with the addition of third crew at the Belvidere, IL assembly plant.

Chrysler July 2012 Highlights and Overall Sales

Model	July-12	July-11	July-DSR % change	July-12 YTD	July-11 YTD	YTD-DSR % change
200	9,287	6,509	+54.6%	78.389	38,980	+101%
Wrangler	12,216	14,355	-7.8%	83,087	67,591	+22.9%
Ram P/U	23,824	20,311	+27.1%	162,405	132,209	+22.8%
Chrysler Totals	126,089	112,026	+21.9%	960,157	751,958	+27.7%

The daily selling rate (DSR) is calculated with 24 days for June 2012 and 26 days for June 2011. Year-to-date, the DSR is calculated with 178 days for both 2011 and 2012. All percentages reflect DSR.

Top 10 - July 2012 US Automobile Sales Leaders

Sales Rank	Make	Model	July-12	July-11	July-DSR % change	July-12 YTD	July-11 YTD	YTD-DSR % change
1	Ford	F-Series	49,314	49,104	+8.8%	350,455	313,183	+11.9%
2	Toyota	Camry	29,913	27,016	+20.0%	243,816	174,485	+39.7%
3	Chevrolet	Silverado	28,972	33,121	-5.2%	223,480	215,906	+3.5%
4	Honda	Accord	28,639	16,831	+84.3%	183,817	143,936	+27.7%
5	Nissan	Altima	26,602	21,340	+35.0%	183,703	153,182	+19.9%
6	Honda	Civic	25,004	14,006	+93.4%	187,586	141,577	+32.5%
7	Toyota	Corolla	23,640	17,577	+45.7%	175,366	154,324	+13.6%
8	Ram	P/U	23,824	20,311	+27.1%	162,405	132,209	+22.8%
9	Ford	Fusion	23,326	19,318	+30.8%	160,175	151,004	+6.1%
10	Ford	Escape	21,572	24,411	-4.3%	148,739	147,018	+1.2%

The daily selling rate (DSR) is calculated with 24 days for July 2012 and 26 days for July 2011. Year-to-date, the DSR is calculated with 178 days for both 2011 and 2012. All percentages reflect DSR.

Top 10 Sales Leaders - Items of note: Camry moved back to number 2 from 3 with the Chevrolet Silverado. F-Series missed the 50,000 mark after four straight months of topping that milestone. Malibu sales fell of a cliff dropping to just 12,345 units and dropping off the Top 10 list hard. Escape fell from 6th to 10th.

B-Segment Sales Rank

1. Nissan Versa - 7,451
2. Chevrolet Sonic - 6,278
3. Hyundai Accent - 5,257
4. Honda Fit - 4,608
5. Ford Fiesta - 4,059
6. Kia Rio - 3,646
7. Toyota Yaris - 1,271
8. Mazda2 - 905

C-Segment Sales Rank

1. Honda Civic - 25,004
2. Toyota Corolla - 23,640
3. Hyundai Elantra - 18,512
4. Ford Focus - 16,454
5. Chevrolet Cruze - 14,954
6. VW Jetta - 13,629
7. Nissan Sentra - 9,888
8. Mazda3 - 9,027
9. Kia Forte - 6,216

D-Segment Sales Rank

1. Toyota Camry - 29,913
2. Honda Accord - 28,639
3. Nissan Altima - 26,602
4. Ford Fusion - 23,326
5. Hyundai Sonata - 20,978
6. Kia Optima - 13,317
7. Chevrolet Malibu - 12,345
8. Chrysler 200 - 9,287
9. VW Passat - 9,007

Segment ranking items of note: In the B-Segment ranks, the Fit and Fiesta swapped positions while Yaris sales fell sharply. The C-Segment ranks did not change other than the Elantra jumping two places ahead of both the Focus and surprising quickly faltering Cruze. The D-Segment ranks saw the Malibu fall towards the bottom of the list.

Automobile Manufacturer's US Sales Rank – July 2012 vs. July 2011 Comparison and Total Sales

1. GM July Sales down 6.4% with 201,237 vehicles sold.
2. Ford July Sales down 3.5% with 173,966 vehicles sold.
3. Toyota July Sales up 26.1% with 164,898 vehicles sold.
4. Chrysler July Sales up 12.6% with 126,089 vehicles sold.
5. Honda July Sales up 45.3% with 116,944 vehicles sold.
6. Nissan July Sales up 16.2% with 98,341 vehicles sold.
7. Hyundai July Sales up 4.1% with 62,021 vehicles sold.
8. Kia July Sales up 5.6% with 48,074 vehicles sold.
9. VW July Sales up 27.3% with 37,014 vehicles sold.
10. BMW July Sales up 4.0% with 27,152 vehicles sold.
11. Subaru July Sales up 15.9% with 25,183 vehicles sold.
12. Mercedes-Benz July Sales up 5.8% with 22,294 vehicles sold.
13. Mazda July Sales down 7.0% with 19,318 vehicles sold.
14. Audi July Sales up 28.0% with 11,707 vehicles sold.

Through the first seven months of 2012, the Seasonally Adjusted Annual Rate (SAAR) is running at approximately 14 million.

[Blackbelt]

I drove my brothers 2012 Chrysler 200 demo to work today. It has 1100 miles on it, and has the 3.6 283HP V6.
I reset the display to see what i could average on my commute. Using some very basic hypermiling techniques i had little trouble pushing it into the high 30's. This engine responds to hypermiling pretty well.
I think a big reason that the 200 is selling well is that Chrysler is putting close to $4K on the hood.
BTW, when it comes to economy, the 2.4 is a slug.