Red Dot and IDEA Design Award in the Transportation Category are but two of this beautiful cars collections in the trophy case.
Wayne Gerdes - CleanMPG
- July 6, 2012
2012 Kia Rio sedan - $13,600 to start and an excellent 30/40 mpgUS city/highway rating.
The Rio is not just Kia’s design transformation come to life, it’s a statement to all manufacturers that your most inexpensive does not have to be dull, lifeless or even pathetic. The highly sculpted exterior penned from Kia’s award winning design team and chief designer, Peter Schreyer is the epitome of great design amongst a sea of also rans. The only vehicle in its segment that even comes close is its ground breaking highlights is its competitive stable mate in the form of the Hyundai Accent.
The 2012 Kia Rio achieved top honors from exclusive design award competitions in both the U.S. and Germany, including the brand's first IDEA Design Award in the Transportation category and a highly coveted Red Dot Design award.
The IDEA Award is a top design award organized by the Industrial Design Society of America (IDSA) and recognizes designs that affect a person's quality of life and economy in 18 categories, including Transportation, Design, Technology, and Design Strategy.
The 2012 Red Dot Design awards are held by the Design Centre of North Rhine-Westphalia in Germany and judge on innovation, functionality, ergonomics, durability, ecological compatibility and intuitive handling. Globally, Kia has been awarded six Red Dot awards since 2009 – with the Picanto and Rio winning in 2012, Optima and Sportage winning in 2011, Venga in 2010 and the Soul in 2009.
In a prepared statement, Kia’s Michael Sprague, Exec VP of Marketing & Communications, KMA said the following:
"Since its introduction, the Rio's striking looks inside-and-out has attracted new customers to the Kia brand with a combination of style, performance and modern amenities. The new Rio is the latest vehicle to represent the collaborative work of our global network of design centers in Seoul, Frankfurt and Irvine, California all under the direction of chief designer Peter Schreyer."
|2012 Kia Rio 5-door hatch
This design award winner is bold, beautiful, creature comfortable, fuel efficient and
most of all, affordable! What B-Segment offering provides all of that and more today?
Look no further than our CleanMPG Previews the 2012 Kia Rio 5-Door Hatch
write-up for all the lusciously inviting details… Which sounds like a piece of tasty dark chocolate cake right? And when you see a 12 Rio and afterwards sit inside, it almost feels like a succulent piece of chocolate cake only it is able to move you from Point A to Point B.
Who said you need a $79,000 Audi A8 to have your cake and eat it too