Mazda June 2012 Sales Up 3.1%

[xcel]

The 3 provides the pizzaz while the all-new CX-5 brings fuel efficiency and an all-new dynamic to the family driver.

Wayne Gerdes - CleanMPG - July 3, 2012

2012 Mazda 3i with the 155 HP 2.0L SKYATIV-G direct injected engine - $18,700 to start and a 28/40 mpgUS city/highway rating when equipped with the SKYACTIV 6-speed AT. The 3i Touring allowed 65.8 mpgUS on a lengthy Chicago-Milwaukee area RT drive in winter while on snow tires. Expect to hear a lot more about this beauty in the very near future

The 3

The 2012 Mazda3 is the first application of Mazda's innovative SKYACTIV fuel-saving and performance-oriented technologies in North America. The sedan when equipped with the 2.0L SKYACTIV-G engine and 6-speed is EPA rated at 40 mpgUS highway. While that is quickly becoming the norm in the C-Segment space, what is not is the 3 arrives with 155 HP on tap, an independent rear suspension and ride and handling tuning that place the rest of its competitors at a severe disadvantage.

The 3 continues to be Mazda's best-selling vehicle worldwide and accounts for nearly two thirds of all Mazda car sales in the US.

The 2012 Mazda3 was provided with improved driving dynamics and even more responsive handling traits from its already best-in-class platform first released in 2010. In addition, a comfortable passenger cabin was also added making the phrase you can have your cake and eat it too fact, not fiction.

Mazda June Sales

Mazda reported its June U.S. sales with 19,911 vehicles sold, an increase of 3.1 percent versus June of 2011. Year-to-date sales through June are up 17.5 percent versus 2011, with 143,797 vehicles delivered.

June Sales Highlights

In response to global demand far outstripping expectations for Mazda's SKYACTIV® TECHNOLOGY, Mazda Motor Corporation has announced it will double production capacity of the state-of-the-art powertrain at its engine plant in Hiroshima, Japan.

Mazda's total SKYACTIV equipped vehicle sales for June (comprised of CX-5 and certain models of Mazda3) accounted for an eye-opening 55 percent of the company's total sales for the month!

Mazda3 had its best June since 2008 with 8,835 vehicles sold while SKYACTIV-equipped 3’s yet another astounding figure of 73.6 percent of Mazda3 vehicles sold for the month.

The all-new 2013 Mazda CX-5 is proving to be a popular choice as the award-winning compact crossover SUV remains one of the fastest-turning vehicles in the industry, with many dealers reporting more customers than inventory. In its fourth full month of sales, 4,551 CX-5s were sold in June, representing a 15.0 percent increase from last month.

Mazda Motor de Mexico (MMdM) reported June sales of 2,084 vehicles, up 5.0 percent versus June of 2011.

Mazda June 2012 Highlights and Overall Sales

Model	Jun-12	Jun-11	Jun-DSR % change	Jun-12 YTD	Jun-11 YTD	YTD-DSR % change
Mazda2	938	1,081	-16.4%	10,151	7,440	+34.7%
Mazda3	8,835	8,612	-1.2%	59,527	51,544	+14.0%
CX-5	4,551	--	--	16,031	--	--
Mazda Totals	19,911	19,307	-0.7%	143,797	122,379	+16.0%

The daily selling rate (DSR) is calculated with 27 days for June 2012 and 26 days for June 2011. Year-to-date,
the DSR is calculated with 154 days for 2012 and 152 days for 2011. All percentages reflect DSR.

Top 10 – June 2012 US Automobile Sales Leaders

Sales Rank	Make	Model	Jun-12	Jun-11	Jun-DSR % change	Jun-12 YTD	Jun-11 YTD	YTD-DSR % change
1	Ford	F-Series	55,025	49,618	+6.8%	301,141	264,079	+12.6%
2	Chevrolet	Silverado	33,566	32,579	-0.8%	141,437	122,783	+13.7%
3	Toyota	Camry	32,107	21,375	+44.6%	213,903	147,469	+43.2%
4	Chevrolet	Malibu	31,402	23,737	+27.4%	141,437	122,783	+13.7%
5	Honda	Accord	28,924	15,712	+77.3%	155,178	127,105	+20.5%
6	Ford	Escape	28,500	22,274	+23.2%	127,167	122,607	+2.4%
7	Honda	Civic	27,500	17,485	+51.5%	162,582	127,571	+25.8%
8	Toyota	Corolla	26,647	18,872	+36.0%	151,726	136,747	+9.5%
9	Ford	Fusion	24,443	20,808	+13.1%	136,849	131,686	+2.6%
10	Ram	P/U	23,951	21,362	+8.0%	138,581	111,898	+22.2%

The daily selling rate (DSR) is calculated with 27 days for June 2012 and 26 days for June 2011. Year-to-date,
the DSR is calculated with 154 days for 2012 and 152 days for 2011. All percentages reflect DSR.

Top 10 Sales Leaders - Items of note: Camry swapped places from 2 to 3 with the Chevrolet Silverado while the F-Series punched through the 50,000 mark for the fourth consecutive month. Malibu jumped from 7th to 3rd, Accord climbed one from 6th to 5th, Escape leapt from off the list last month to 6th this, the Civic fell from 4th to 7th, the Corolla fell from 5th to 8th, Fusion fell from 8th to 9th and RAM fell from 9th to 10th. The CR-V fell off the list by a few hundred vehicles.

B-Segment Sales Rank

1. Nissan Versa - 8,746
2. Chevrolet Sonic - 6,785
3. Hyundai Accent - 5,660
4. Ford Fiesta - 4,589
5. Honda Fit - 4,584
6. Kia Rio - 3,668
7. Toyota Yaris - 2,007
8. Mazda2 - 938

C-Segment Sales Rank

1. Honda Civic - 27,500
2. Toyota Corolla - 26,647
3. Ford Focus - 21,186
4. Chevrolet Cruze - 18,983
5. Hyundai Elantra - 17,655
6. VW Jetta - 11,598
7. Nissan Sentra - 9,211
8. Mazda3 - 8,835
9. Kia Forte - 7,461

D-Segment Sales Rank

1. Toyota Camry - 32,107
2. Chevrolet Malibu - 31,402
3. Honda Accord - 28,924
4. Ford Fusion - 24,433
5. Nissan Altima - 21,812
6. Hyundai Sonata - 20,931
7. Kia Optima - 13,393
8. Chrysler 200 - 10,871
9. VW Passat - 10,252

Segment ranking items of note: In the B-Segment ranks, the Fit and Rio swapped positions while Yaris sales fell sharply. The C-Segment ranks did not change other than the Sentra jumping two places ahead of both the Mazda3 and Kia Forte. The D-Segment ranks saw the Accord swap places with the Malibu from 2nd to 3rd .

Automobile Manufacturer's US Sales Rank – June 2012 vs. June 2011 Comparison and Total Sales

1. GM June Sales up 15.5% with 248,750 vehicles sold.
2. Ford June Sales up 7.0% with 207,759 vehicles sold.
3. Toyota June Sales up 60.3% with 177,795 vehicles sold.
4. Chrysler June Sales up 20.3% with 144,811 vehicles sold.
5. Honda June Sales up 48.8% with 124,808 vehicles sold.
6. Nissan June Sales up 28.2% with 92,237 vehicles sold.
7. Hyundai June Sales up 7.8% with 63,813 vehicles sold.
8. Kia June Sales up 13.9% with 51,326 vehicles sold.
9. VW June Sales up 34.2% with 38,170 vehicles sold.
10. BMW June Sales up 3.2% with 27,720 vehicles sold.
11. Subaru June Sales up 40.0% with 27,702 vehicles sold.
12. Mercedes-Benz June Sales up 12.5% with 25,388 vehicles sold.
13. Mazda June Sales up 3.1% with 19,911 vehicles sold.
14. Audi June Sales up 26.0% with 12,664 vehicles sold.

Through the first six months of 2012, the Seasonally Adjusted Annual Rate (SAAR) is running at approximately 14.3 million.