Subaru May 2012 Sales Up 48.4%

[xcel]

Solid Outback, Impreza and Forester sales drive Subaru’s May results with easy comparison to last years Japan earthquake constrained sales results.

Wayne Gerdes - CleanMPG - June 1, 2012

2012 Subaru Impreza – $17,495 to start (as a sedan) and a 27/36 mpgUS city/highway rating make for an impressive AWD choice.

The fourth-generation 2012 Impreza four-door and five-door features more dynamic designs and an all-new efficient powertrain. The 2012 Impreza models offer a 36-percent improvement in EPA combined fuel economy (automatic transmission) over the previous versions, along with increased room, greater agility and a higher level of refinement.

New amenities, high-line trim levels, infotainment technology and higher-grade interior materials contribute to a more rewarding driving and ownership experience in the 2012 Impreza.

Every 2012 Impreza is equipped as standard with Symmetrical All-Wheel Drive. Powered by an all-new 148HP 2.0L Boxer engine, the 2012 Impreza comes with a choice of a five-speed manual transmission or the enhanced, second-generation Lineartronic CVT (continuously variable transmission). The 2012 Impreza offers the highest fuel economy of any all-wheel drive car in America when equipped with the CVT.

Offered in base, Premium, Sport Premium, Limited and Sport Limited models, the 2012 Impreza emphasizes its standard Symmetrical All-Wheel Drive performance.

The combination of a longer wheelbase and redesigned door and roof trim and front seats yields gains in passenger and cargo room for the 2012 Impreza. The wheelbase is now 104.1 inches, almost an inch longer than the previous generation Impreza. Thanks to redesigned door panels, the 2012 Impreza offers increased hip and shoulder room.

Rear seat passengers gain nearly two inches of legroom. Sedan trunk room and five-door cargo room are both increased, and the five-door now provides a completely flat load floor with the standard 65/35 split rear seatbacks folded.

Subaru’s May 2012 Sales Overview

Subaru reported record sales for May 2012 of 29,724 vehicles, a 48 percent gain over May 2011. The company also reported year-to-date sales of 136,602, a 22 percent gain over prior year.

The all-new Impreza continues to achieve triple-digit sales gains. May Impreza sales are up more than 235 percent over May 2011; year-to-date sales represent a 170 percent gain over 2011.

The Outback lead all sales with 9,192 units sold, up 9%. Forester sales were up an impressive 41% with 7,323 vehicles reaching new drives last month.

Thomas J. Doll, Exec VP and COO, Subaru of America:

"Demand for the newly-introduced Impreza has far exceeded expectations. With new product launches just around the corner, we know the upward sales trend will continue throughout the year."

B-Segment Sales Rank

1. Nissan Versa - 8,643
2. Chevrolet Sonic - 7,205
3. Hyundai Accent - 6,166
4. Ford Fiesta - 6,080
5. Kia Rio - 4,019
6. Honda Fit - 3,879
7. Toyota Yaris - 3,521
8. Mazda 2 - 901

C-Segment Sales Rank

1. Honda Civic - 33,490
2. Toyota Corolla - 31,847
3. Ford Focus - 24,769
4. Chevrolet Cruze - 19,613
5. Hyundai Elantra – 18,877
6. VW Jetta - 12,962
7. Mazda3 - 8,474
8. Forte - 7,782
9. Nissan Sentra - 7,600

D-Segment Sales Rank

1. Toyota Camry - 39,571
2. Honda Accord - 29,737
3. Chevrolet Malibu - 29,579
4. Ford Fusion - 26,857
5. Nissan Altima - 22,690
6. Hyundai Sonata - 20,765
7. Kia Optima - 13,364
8. Chrysler 200 - 13,250
9. VW Passat - 10,178

April segment ranking items of note: Versa still leads the B-Segment with Sonic and Accent closing. Rio and Fit both outsold the Yaris.

In the C-Segment, the Civic took hold of the lead with the ancient Corolla grabbing second place. The aging Forte outsold the aging Sentra.

The Camry leads everyone in the D-Segment with the Accord in second place.

Top 10 – May 2012 US Automobile Sales Leaders

Sales Rank	Make	Model	May-12	May-11	May-DSR % change	May-12 YTD	May-11 YTD	YTD-DSR % change
1	Ford	F-Series	54,836	42,399	+19.4%	246,116	214,461	+13.9%
2	Toyota	Camry	39,571	18,830	+94.0%	181,796	126,094	+43.0%
3	Chevrolet	Silverado	34,555	28,409	+12.3%	160,942	150,206	+6.3%
4	Honda	Civic	33,490	18,341	+68.6%	135,082	110,086	+21.7%
5	Toyota	Corolla	31,847	16,985	+73.1%	125,079	117,875	+5.3%
6	Honda	Accord	29,737	17,018	+61.3%	126,254	111,393	+12.4%
7	Chevrolet	Malibu	29,579	26,600	+2.6%	110,036	99,046	+10.2%
8	Ford	Fusion	26,857	24,666	+0.5%	112,416	110,878	+0.6%
9	Ram	Pickup	26,040	20,117	+19.5%	114,630	90,536	+25.6%
10	Honda	CR-V	25,186	16,307	+42.6%	123,400	95,423	+28.3%

The daily selling rate (DSR) is calculated with 26 selling days in May of 2012 and 24 selling days during May of 2011.
Year-to-date, the DSR is calculated with 127 days for 2012 and 126 days for 2011. All percentages reflect DSR.

Top 10 Sales Leaders items of note: Accord falls from third to sixth. Civic climbs two spots while Corolla falls back one. Malibu and Ram P/U climb one while CR-V falls back three places.

Automobile Manufacturer's US Sales Rank – May 2012 vs. May 2011 Comparison and Total Sales

1. GM May Sales up 10.9% with 245,256 vehicles sold.
2. Ford May Sales up 12.6% with 216,267 vehicles sold.
3. Toyota May Sales up 87.3% with 202,973 vehicles sold.
4. Chrysler May Sales up 30.1% with 150,041 vehicles sold.
5. Honda May Sales up 47.6% with 133,997 vehicles sold.
6. Nissan May Sales up 20.5% with 91,794 vehicles sold.
7. Hyundai May Sales up 13.2% with 67,019 vehicles sold.
8. Kia May Sales up 7.8% with 51,771 vehicles sold.
9. VW May Sales up 28.4% with 38,657 vehicles sold.
10. Subaru May Sales up 48.4% with 29,724 vehicles sold.
11. BMW May Sales up 7.1% with 28,321 vehicles sold.
12. Mercedes-Benz May Sales up 24.4% with 25,259 vehicles sold.
13. Mazda May Sales up 13.9% with 20,357 vehicles sold.
14. Audi May Sales up 10.0% with 11,503 vehicles sold.

May manufacturer sales rank items of note: BMW fell behind Subaru.

SAAR is running at approximately 14.2 Million units.

[WriConsult]

I'm not surprised by this. New Imprezas are everywhere I look in Portland. Subaru has hit a home run with this one.

[aca2983]

My parents just bought an Outback. Its not my cup of tea, but the CVT isn't nearly as bad of an experience as I thought it would be. Sure is better than the 4-speed auto I had in my Saabaru.