Ford May 2012 Sales up 12.6%

[xcel]

May sales since 2007 with F-Series and Focus leading their respective segments.

Wayne Gerdes - CleanMPG - June 1, 2012

The 2012 Ford Focus - $16,500 to start and add $1,800 for the 28/40 mpgUS city/highway SFE package in the 5-door hatch.

Today the Ford Focus offers more technologies and features than most of the C-Segment competitors while delivering up to 40 mpg on the highway with the expensive and stripped own SFE package.

With more than 10 million units sold since launching in 1998, Focus has become a sales leader with consumers worldwide for its blend of outstanding value, comfort, safety, technology and driving dynamics.

Focus is packed with more affordable technologies and features than the Honda Civic or Toyota Corolla. In addition, Focus offers some of the best driving dynamics in the segment.

Ford May 2012 Sales Results

Ford posted its May 2012 U.S. sales results totaling 216,267 vehicles, a 12.6 percent increase versus year-ago levels. Retail sales increased 12 percent.

America’s top-selling vehicle for 30 years, the Ford F-Series pickup posted May sales of 54,836 pickups, a 29 percent increase versus last May. E-Series delivered a 31 percent increase with 14,160 vans sold. Transit Connect had its best monthly sales performance ever with 3,937 vans sold, a 53 percent gain versus last May.

Fusion posted its best May sales ever and its strongest-ever retail sales month – with sales up 9 percent at 26,857 vehicles. Focus was up 11 percent, with its strongest sales coming from California. Mustang and Taurus increased 58 and 9 percent, respectively, with the rollout of new 2013 model products leading the way.

Ford also announced its third-quarter North American production plan. The company plans to build 690,000 vehicles in the third quarter, up 5 percent (34,000 vehicles) from the third quarter 2011. Second quarter production of 730,000 vehicles is unchanged from the previous announcement.

B-Segment Sales Rank

1. Nissan Versa - 8,643
2. Chevrolet Sonic - 7,205
3. Hyundai Accent - 6,166
4. Ford Fiesta - 6,080
5. Kia Rio - 4,019
6. Honda Fit - 3,879
7. Toyota Yaris - 3,521
8. Mazda 2 - 901

C-Segment Sales Rank

1. Honda Civic - 33,490
2. Toyota Corolla - 31,847
3. Ford Focus - 24,769
4. Chevrolet Cruze - 19,613
5. Hyundai Elantra – 18,877
6. VW Jetta - 12,962
7. Mazda3 - 8,474
8. Forte - 7,782
9. Nissan Sentra - 7,600

D-Segment Sales Rank

1. Toyota Camry - 39,571
2. Honda Accord - 29,737
3. Chevrolet Malibu - 29,579
4. Ford Fusion - 26,857
5. Nissan Altima - 22,690
6. Hyundai Sonata - 20,765
7. Kia Optima - 13,364
8. Chrysler 200 - 13,250
9. VW Passat - 10,178

April segment ranking items of note: Versa still leads the B-Segment with Sonic and Accent closing. Rio and Fit both outsold the Yaris.

In the C-Segment, the Civic took hold of the lead with the ancient Corolla grabbing second place. The aging Forte outsold the aging Sentra.

The Camry leads everyone in the D-Segment with the Accord in second place.

Top 10 – May 2012 US Automobile Sales Leaders

Sales Rank	Make	Model	May-12	May-11	May-DSR % change	May-12 YTD	May-11 YTD	YTD-DSR % change
1	Ford	F-Series	54,836	42,399	+19.4%	246,116	214,461	+13.9%
2	Toyota	Camry	39,571	18,830	+94.0%	181,796	126,094	+43.0%
3	Chevrolet	Silverado	34,555	28,409	+12.3%	160,942	150,206	+6.3%
4	Honda	Civic	33,490	18,341	+68.6%	135,082	110,086	+21.7%
5	Toyota	Corolla	31,847	16,985	+73.1%	125,079	117,875	+5.3%
6	Honda	Accord	29,737	17,018	+61.3%	126,254	111,393	+12.4%
7	Chevrolet	Malibu	29,579	26,600	+2.6%	110,036	99,046	+10.2%
8	Ford	Fusion	26,857	24,666	+0.5%	112,416	110,878	+0.6%
9	Ram	Pickup	26,040	20,117	+19.5%	114,630	90,536	+25.6%
10	Honda	CR-V	25,186	16,307	+42.6%	123,400	95,423	+28.3%

The daily selling rate (DSR) is calculated with 26 selling days in May of 2012 and 24 selling days during May of 2011.
Year-to-date, the DSR is calculated with 127 days for 2012 and 126 days for 2011. All percentages reflect DSR.

Top 10 Sales Leaders items of note: Accord falls from third to sixth. Civic climbs two spots while Corolla falls back one. Malibu and Ram P/U climb one while CR-V falls back three places.

Automobile Manufacturer's US Sales Rank – May 2012 vs. May 2011 Comparison and Total Sales

1. GM May Sales up 10.9% with 245,256 vehicles sold.
2. Ford May Sales up 12.6% with 216,267 vehicles sold.
3. Toyota May Sales up 87.3% with 202,973 vehicles sold.
4. Chrysler May Sales up 30.1% with 150,041 vehicles sold.
5. Honda May Sales up 47.6% with 133,997 vehicles sold.
6. Nissan May Sales up 20.5% with 91,794 vehicles sold.
7. Hyundai May Sales up 13.2% with 67,019 vehicles sold.
8. Kia May Sales up 7.8% with 51,771 vehicles sold.
9. VW May Sales up 28.4% with 38,657 vehicles sold.
10. Subaru May Sales up 48.4% with 29,724 vehicles sold.
11. BMW May Sales up 7.1% with 28,321 vehicles sold.
12. Mercedes-Benz May Sales up 24.4% with 25,259 vehicles sold.
13. Mazda May Sales up 13.9% with 20,357 vehicles sold.
14. Audi May Sales up 10.0% with 11,503 vehicles sold.

May manufacturer sales rank items of note: BMW fell behind Subaru.

SAAR is running at approximately 14.2 Million units.

[WriConsult]

And as with Hyundai, these figures are lower than they might be. Supply is not keeping up with demand.

[herm]

Why is the Mazda 2 selling so poorly?

[ItsNotAboutTheMoney]

Originally Posted by herm

Why is the Mazda 2 selling so poorly?

AT+cc is 16k and it's less efficient then other subcompacts?

[EdwinTheMagnificent]

The pricing on the 2 seems reasonable considering the content and Mazda's excellent reputation , but the numbers (EPA,anyway) fail to impress. The Yaris and Fiesta have nicer numbers , and the Accent/Rio give a huge amount of bang-for-the-buck.The Sonic is an over-priced non-contender that only the flag-wavers will buy.
I really enjoyed my Mazda for the eight years I owned it , but I would not buy the current 2 until they catch up to (or beat) the efficiency of their competition.

[WriConsult]

As I understand it, Japan has had a SkyActiv-G Mazda2 for a few months now. I hope it makes it here before too long.

[RedylC94]

Originally Posted by EdwinTheMagnificent

I really enjoyed my Mazda for the eight years I owned it , but I would not buy the current 2 until they catch up to (or beat) the efficiency of their competition.

I agree. It apparently has less useable room than my old Mazda, and not much better fuel consumption. That doesn't seem like 30 years' progress. Not many Americans will tolerate a car that small unless it scores more impressive EPA numbers.