Enlisted and Vets, Hyundai’s Got a Deal for You

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The company’s “Military Incentive Program” now includes all branches, all active duty and all vets.

Wayne Gerdes - CleanMPG - May 27, 2012

2013 Hyundai Accent - $14,045 to start for military and a 30/40 mpgUS city/highway rating.

Hyundai is expanding its military incentive program to include all five of the U.S. Military Service branches (Air Force, Army, Coast Guard, Marine Corps and Navy) as well as the National Guard and Reserves, including all retirees and veterans. For a limited time, Hyundai will waive the four-year active duty requirement for veterans and offer the incentive to all honorably discharged veterans. The program changes will take effect on May 25 and last through July 31 to include Memorial Day and the 4th of July.

Hyundai has a long-standing commitment to our troops, offering a $500 incentive to active military and their spouses, honoring them for their dedication to serve and protect our country. The incentive is offered on any new 2012 or 2013 Hyundai vehicle.

For the enlisted, maybe a fully loaded 2013 Accent GS with a stick including mats comes in at < $16,500 with a few more $’s knocked off after negotiation. Not bad.

For others, how about an Elantra GLS with AT, mats and the preferred equipment package or a Sonata for $18,800 and $21,300 respectively?

I am sure there are other manufacturers offering similar programs but surprisingly none had a release about them this Memorial Day weekend?

[MaxxMPG]

I was at my local dealer over the weekend and saw an older couple take delivery of a new SantaFe, with $500 off due to the new owner's proof of service in the military many years ago. It's the real deal, and it is an excellent way to show a little gratitude to those who served their country.

The weekend deals also included a $500 "competitive vehicle bonus coupon" on the Sonata. A "competitive vehicle" is any car of any age that isn't a Hyundai (which earns the $500 owner loyalty instead) and isn't a Kia (likely because Hyundai won't compete with its sibling). A woman showed a registration for her '90 Toyota Tercel that she was using as a daily driver and guess what - $500 off for having a "competitive vehicle". She drove home in a 2013 Sonata GLS with the popular package (heated power seat, alloy wheels, etc).

The sales figures for Hyundai posted late this week should be very interesting indeed.