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GM won't advertise on Facebook or next Super Bowl
View Poll Results: GM unfriending Facebook and the Super Bowl
In the latest in a series of surprise moves, General Motors has decided to boycott next Januarys Super Bowl advertising extravaganza in protest over a huge increase in advertiser rates.
The decision follows word that the maker will also pull its ads off Facebook, the social media site that is today on its way to what could be the largest IPO in U.S. history. But insiders say GM is weighing more heavily than ever the perceived payoff for its estimated $4.5 billion ad budget, backing out of purchases that might deliver a halo but relatively little in terms of actual results.... [Read More]
Re: GM won't advertise on Facebook or next Super Bowl
I think many advertisers are starting to realize that on line advertising isn't all that it is cracked up to be. All my years on the Internet I have only once bought one item that I saw advertized on a web site. That item was a Blendmount for my Scangauge that I saw in a banner ad on a Prius site. That was the only time I ever even considered clicking on an ad that I saw on a web page. Facebook I'm almost never over on my page and I can tell you I don't even pay attention to the advertising I do see when I'm over there.
As far as the Super Bowl goes GM could get far much more bang for the buck using that money on a more targeted advertising program towards it's customers. I've wondered if the Super Bowl was nothing more than a P***ing match between companies to show how much money they could throw around on TV advertising.
Re: GM won't advertise on Facebook or next Super Bowl
GM did the right thing. Young people who generally are the Facebook users don't usually buy Buicks and Caddies. The Super Bowl has been overpriced for years.
Re: GM won't advertise on Facebook or next Super Bowl
Quote:
I've wondered if the Super Bowl was nothing more than a P***ing match between companies to show how much money they could throw around on TV advertising.
That's what I've always thought.
Re: advertising on Facebook :
What's a Facebook ? Is it like a Kindle ? I have one of those,it's great !
Linear Mode
