Mazda April 2012 Sales up 4.2%

[xcel]

2s down, 3s flat and the all-new CX-5 makes the company last month.

Wayne Gerdes - CleanMPG - May 1, 2012

2013 Mazda CX-5 - $20,695 to start, 103.8 cu. ft. of passenger volume, 34.1 cu. ft. of cargo volume and a 26/35 mpgUS city/highway rating when equipped with the slick shifting 6-speed MT? The rest of the large Crossover universe has a ways to go to match this beauty.

Fresh off the heels of a WardsAutos “10 Best Interior Award” the 35 mpgUS rated CX-5 is providing its owners with something else. That is “Value”. Cars are getting so good that it is no surprise to see B, C and D-segments achieving 35 to 40 mpgUS highway ratings. What a surprise it was when a larger Crossover was reported to have achieved the same. We are talking ratings as good as or better than any non-hybrid or diesel in the entire D-segment!

To see a vehicle the size of the CX-5 achieve such a high fuel economy rating is a pleasant surprise and thankfully instead of chasing higher HP ratings, Mazda decided 155 HP is plenty while providing its customers a lot less pain at the pump. Let the boy racer manufacturers continue to throw technology at the performance figure while achieving smaller gains in fuel economy. We’ll take more than enough and a lot more savings over the long haul any day of the week.

Mazda’s April 2012 Sales Results

Mazda earlier today reported its April U.S. sales of 21,506 vehicles, representing an increase of 4.2 percent versus last year. This is the best April sales month for Mazda since 2008. On a calendar year-to-date basis, Mazda's sales are up 21.5 percent with 103,529 vehicles sold.

Mazda Sales Highlights

Not since 1994 has Mazda reached 100,000 vehicle sales by May 1.

The 2013 Mazda CX-5 with the 155 HP 2.0L SKYATIC tech is already a popular choice. In just its second full month of sales, 3,521 vehicles were sold.

Rounding out April sales for the North American market, Mazda Motor de Mexico (MMdM) reported its April sales of 1,849 vehicles, down 15.0 percent versus April of last year.

Mazda April 2012 Highlights and Overall Sales

Model	Apr-12	Apr-11	Apr-DSR % change	Apr-12 YTD	Apr-11 YTD	YTD-DSR % change
2	1,048	1,368	-13.8%	8,312	5,217	+60.9%
3	8,508	8,584	+11.5%	42,218	34,143	+24.9%
CX-5	3,521	NA	NA	7,507	NA	NA
Mazda Totals	21,506	20,638	+17.2%	103,529	85,197	+22.7%

The daily selling rate (DSR) is calculated with 24 selling days in April of 2012 and 27 selling days during April of 2011.
Year-to-date, the DSR is calculated with 101 days for 2012 and 102 days for 2011. All percentages reflect DSR.

Top 10 – April 2012 US Automobile Sales Leaders

Sales Rank	Make	Model	Apr-12	Apr-11	Apr-DSR % change	Apr-12 YTD	Apr-11 YTD	YTD-DSR % change
1	Ford	F-Series	47,453	45,435	+17.5%	191,280	172,062	+12.3%
2	Toyota	Camry	36,820	30,443	+36.1%	142,225	107,264	+33.9%
3	Honda	Accord	35,385	28,180	+41.3%	96,517	94,375	+3.3%
4	Chevrolet	Silverado	30,749	29,342	+17.9%	126,387	121,797	+4.8%
5	Toyota	Corolla	24,804	24,215	+15.2%	93,232	100,890	-6.7%
6	Honda	Civic	24,423	26,777	+2.6%	101,592	91,745	+11.8%
7	Honda	CR-V	23,627	21,683	+22.6%	98,214	79,116	+25.4%
8	Chevrolet	Malibu	21,906	24,701	-0.2%	80,456	73,446	+10.6%
9	Ford	Fusion	21,610	21,189	+14.7%	85,559	86,212	+0.2%
10	Hyundai	Sonata	20,521	21,738	+6.2%	75,716	73,616	+3.9%

The daily selling rate (DSR) is calculated with 24 selling days in April of 2012 and 27 selling days during April of 2011.
Year-to-date, the DSR is calculated with 101 days for 2012 and 102 days for 2011. All percentages reflect DSR.
Prius sales combined reached 25,168 but within the sales breakout, none were in the top 10.

Top 10 Sales Leaders - Items of note: Camry and a fast charging Accord are neck and neck. Corolla and Civic both jumped 3 places. CR-V and Fusion fell 3 places. Malibu with tons of cash on the hood climbs back into the top 10 and Sonata edges out RAM to take the final spot.

B-Segment Sales Rank

1. Nissan Versa - 8,335
2. Chevrolet Sonic - 6,387
3. Hyundai Accent - 6,160
4. Ford Fiesta - 5,135
5. Toyota Yaris - 4,274
6. Kia Rio - 4,006
7. Honda Fit - 3,202
8. Mazda 2 - 1,048

C-Segment Sales Rank

1. Toyota Corolla - 24,804
2. Honda Civic - 24,423
3. Ford Focus - 19,425
4. Chevrolet Cruze - 18,205
5. Hyundai Elantra - 16,836
6. VW Jetta - 15,658
7. Mazda3 - 8,508
8. Nissan Sentra - 7,410

D-Segment Sales Rank

1. Toyota Camry - 36,820
2. Honda Accord - 35,385
3. Chevrolet Malibu - 21,906
4. Ford Fusion - 21,610
5. Hyundai Sonata - 20,521
6. Nissan Altima - 16,239
7. Kia Optima - 11,021
8. Chrysler 200 - 13,343
9. VW Passat - 10,096

April segment ranking items of note: Versa still leads the B-Segment with Sonic and Accent closing. Yaris passed the Fit and Rio while Rio outsold the Fit.

In the C-Segment, the ancient Corolla took hold of the lead with the much maligned Civic grabbing second place. Focus fell from first to third yet still outsold the Cruze.

The Camry leads everyone in the car segment and we mean all segments with the Accord jumping way up to second place with Malibu, Fusion and Sonata battling for third, fourth and fifth.

Automobile Manufacturer's US Sales Rank - April 2012 vs. April 2011 Comparison and Total Sales

1. GM April Sales down 8.2% with 213,387 vehicles sold.
2. Ford April Sales down 5.0% with 180,350 vehicles sold.
3. Toyota April Sales up11.6% with 178,044 vehicles sold.
4. Chrysler April Sales up 20.4% with 141,165 vehicles sold.
5. Honda April Sales down 2.2% with 122,012 vehicles sold.
6. Nissan April Sales down 0.3% with 71,329 vehicles sold.
7. Hyundai April Sales up 0.8% with 62,264 vehicles sold.
8. Kia April Sales up 1.0% with 47,550 vehicles sold.
9. VW April Sales up 31.5% with 37,525 vehicles sold.
10. BMW April Sales up 6.1% with 26,793 vehicles sold.
11. Subaru April Sales up 6.3% with 26,310 vehicles sold.
12. Mercedes-Benz April Sales up with 22,336 vehicles sold.
13. Mazda April Sales up 4.2% with 21,506 vehicles sold.
14. Audi April Sales up 15.0% with 11,521 vehicles sold.

March manufacturer sales rank items of note: Toyota just misses topping Ford, Nissan falls well behind Honda and Hyundai/Kia combined, Mercedes-Benz tops Mazda and BMW outsells Subaru.

SAAR is running at approximately 14.5 Million units.

[50 mpg by 2012]

Any early word on Mazda's SKYACTIV-D fuel economy from Japan?

[xcel]

Hi 50 mpg:

51.1 mpgUS on the NEDC so maybe 42 mpgUS combined here with the FWD and the 6-speed MT? Mazda has said spring availability for Europe which should be about now? In Japan with the i-Stop, the numbers are ridiculous at 47 mpgUS combined on the 10-15 and 43.75 mpgUS on the JC-08.

An interesting point about the 2.0L SKYATIV-G engine in the CX-5 vs. the same engine with the same 155 HP output in 3. The CX-5’s 2.0L uses a slightly higher compression ratio than the SKYATIV G in the 3 we drove last winter at 13.0:1 vs. 12.0:1 for some reason?

Wayne

[RichXKU]

I was kinda of excited about the CX-5. But MT is only available on base trim, and the base trim is only available in THREE colors.

[Trollbait]

The CX-5’s 2.0L uses a slightly higher compression ratio than the SKYATIV G in the 3 we drove last winter at 13.0:1 vs. 12.0:1 for some reason?

The skyativ headers couldn't fit under hood in the older 3 body. They had to lower the compression without them. The redesigned 3 will have 13.0:1 compression.

[PaleMelanesian]

Any idea when the new 3 is due?