Interior highlighted with class exclusive personalization features.
Wayne Gerdes - CleanMPG
- Dec. 15, 2011
Low frontal of the 2013 Dodge Dart from the initial reveal two weeks ago.
Dodge is making a move into the compact segment with the 2013 Dart, a market that they have essentially skipped for decades. The Dart is a “Blast from the Past” and was officially revealed just two weeks ago as described in The Dodge We Have Been Waiting For Arrives This January
On Tuesday, Dodge released more details on the upcoming Dart’s interior which makes for an intriguing entry into the already hyper competitive segment.
Quality and Passenger Volume Featured
Dodge stated they are (were) focused on a higher quality design and build, and state-of-the-art technology when creating the Dart’s interior. Starting with Dodge’s penchant for a more aggressive looking interior display and through the use of ambient interior lighting, high-quality soft-touch materials and high-tech features, the 2013 Dodge Dart is loaded with amenities and unexpected delights for both drivers and passengers.
The Dart’s customizable displays are supposed to work in harmony with all-new comfort-tuned seats with the compact having the interior passenger volume of a mid-size including best-in-class hip and shoulder room. Midsize interior room really begins at 95 + cu. ft. with the EPA categorizing a mid-sized sedan at 110 cu. ft. of passenger and cargo volumes combined.
with 12 exterior colors, 14 interior color and trim combinations, six wheel options, three engine options and three transmissions, personalizes the Dart to fit just about any individual style. In addition, Mopar will also offer hundreds of customization options and themed packages specifically developed for the Dart. This level of customization will make it very difficult for dealer floor plan selections, costs to carry, overall pricing and probably most importantly, the increased risk of quality failures as customization complexity increases.
Having sat in a number of Chrysler products with the 8.4” touch screens, this is an area where Dodge has it right. The screen is not only large, so are the icons making them easy to understand at a glance and select without much thought or distraction. The Dart will be offered with the same optional UConnect Touch 8.4-inch touchscreen multimedia center. This is a feature lacking in the current crop of infotainment and NAVI offerings including possibly the worst example, the 2012 Civic’s multiple small buttons surrounding the DIN packaged 6.5” screened NAVI unit.
2013 Dodge Dart Infotainment/NAVI Screen
The competitive rivals in the compact segment just received their walking papers with this beauty
The 2013 Dodge Dart will be the first to offer a floating island bezel, which houses an optional 7-inch Thin Film Transistor (TFT) customizable gauge cluster display with light pipe surround. While this feature definitely points to the future and is currently standard fare on some uber luxury models, this will be a first for the compact segment and sure to be a show stopper wherever the Dart arrives
2013 Dodge Dart Gauge Cluster
Nobody provides as an attractive gauge display as the upcoming 2013 Dodge Dart. Fantastic!
Anyone notice the Dart’s gauge cluster with the 35 mpgUS displayed? Could that be a combined figure when equipped with the 1.4L turbo? Time will soon tell.
The glove box is reportedly large enough to conceal a full iPad; the center console features aux jacks to plug in a wide variety of electronic devices, and additional storage solutions include such things as a console map pocket.
An Available “racetrack” lighting surrounds the floating island bezel. Ambient lighting for the door handles, map pockets, foot wells, glove box, storage bin and illuminated cup holders is both useful and provides a warm atmosphere inside the vehicle.
All in, the Dart should prove to be a really unique addition to the compact segment and even if it does not take a large percentage of market share, its presence will be felt with other manufacturers watching, studying and reengineering their own offerings to better compete with the class exclusivity that the Dart will surely provide. Can you imagine what the Corolla product line manager in Japan must be thinking with this release piling on him like all the rest?
I am only sorry I was out of town when this was first reported