Company’s strong product lineup leads the way.
Wayne Gerdes - CleanMPG
- June 9, 2011
A 2010 Ford Fiesta taking a breather during last year’s Fiesta World Tour.
Ford’s UK May car sales helped boost its leadership with increased market share compared with May 2010. The Ford Fiesta and Focus were the number one and two bestsellers in May.
Figures released by the Society of Motor Manufacturers and Traders (SMMT) show that total UK car sales in May, compared with May 2010, were overall down 1.7 percent to 150,431 units. Ford car sales of 21,581 were up slightly from 21,300 in May 2010 and Ford's share of total car sales was 14.3 percent, up from 13.9.
Ford’s fresh car lineup underpinned its strength in retail car sales as indicated by its overall retail market share of 11.5 percent, up from 10.8 percent in May 2010. For the year to date, Ford share of retail car sales is 12.8 percent, 1.0 percent better than the same period in 2010.
The Ford Fiesta and C-MAX had particularly strong sales performances in May, both increasing volume and share compared with May 2010. Fiesta sales increased from 6,619 to 8,135 for the month and Fiesta share was up from 4.3 to 5.4 percent. C-MAX sales more than doubled from 734 in May 2010 to 1,548 last month with share up from 0.5 to 1.0 per cent.
Ford Transit increased sales in May from 3,449 to 4,426 compared with May 2010, while for the year to date Transit sales were up from 17,075 to 24,525 and its medium CV share increased from 23.6 to 25.4 percent, compared with the same period in 2010. Total Ford CV sales increased in May from 4,796 to 5,514, compared with May 2010 and year to date have increased from 23,985 to 31,130, compared with the same period last year.
If this type of success is not a reason to continually keep new models coming down the product pipeline, I do not know what is.