Most significant increase in 2010 sales of any major auto manufacturer.
Wayne Gerdes - CleanMPG
- Jan 4, 2011
37 mpgUS combined rated 2011 Hyundai Sonata Hybrid at sunset with New Mexico’s Guadalupe Mountain Range behind.
Hyundai announced December sales of 44,802 units, up 33 percent versus 2009. For the full year, Hyundai reported 538,228 sales, up 103,164 units from last year for a 24 percent gain and an all-time Hyundai sales and market share record
for the year.
According to Hyundai, December retail sales were up 54 percent from last year due to improving product availability and a popular Hyundai Holiday marketing effort that helped increase traffic to the Hyundai
website by 120 plus percent over the last year. Full year retail sales were up 35 percent. Fleet sales mix for the month of December was 7 percent, with fleet mix for the year at 16 percent.
“December was the capstone to a good year for Hyundai, with our total sales results actually understating the more important gains we made at retail, where we added a full point of market share,” said John Krafcik, president and CEO, Hyundai Motor America. “While we grew total volume 24 percent, retail volume through our 800-strong dealer network climbed 35 percent, or 115,786 units, with 90,349 of that retail gain coming from the game-changing 2011 Sonata. That marks the biggest retail sales increase of any car in the entire industry, and it shows how well consumers have responded to our high-tech 4-cylinder lineup, dynamic new design, and the mid-size segment’s first 5-star 2011 NHTSA crash test result. Improving Sonata Turbo availability, and the Li-Po battery-equipped Sonata Hybrid that arrives later this month, should help Sonata find a few more buyers in 2011.”
Elantra, Sonata, and Tucson sales for December increased 127 percent, 52 percent, and 348 percent, respectively. The all-new 2011 Elantra, which achieves 40 miles per gallon in every variant, not just low-volume, extra-charge “Eco” or “Special Fuel Economy” models
, found 4,724 homes in its first full month of availability. Hyundai has targeted leadership in sales of 40 mile-per-gallon vehicles in 2011, and closes the books in 2010 with 4,916 sales in this category.
All said, a markedly improved product lineup from appearance and fuel efficiency to safety brings about a consumer response that Hyundai can certainly be proud of.