This exposes our brand to a percentage of the car-buying public that perhaps wouldn’t otherwise have considered us
Craig Trudell - BLOOMBERG
- November 22, 2010
Kia Motors Corp. will begin selling new vehicles through EBay Inc. as South Korea’s second-largest automaker looks to increase brand recognition in the U.S. with the help of the second-most visited e-commerce site.
More than 300 of Kia’s 725 U.S. dealers are enrolled to list their inventory on EBay and kia.ebay.com, said Tom Loveless, Kia’s vice president of U.S. sales. EBay is pushing to expand sales of new vehicles, parts and services, which make up a smaller portion of revenue than used cars and trucks, said Nicolas Franchet, EBay Motors’ director of U.S. vehicles.
Kia, based in Seoul, will finish the year with its best market share since entering the U.S. in 1994, Franchet said. The automaker introduced seven new vehicles in the past 18 months, including the Soul hatchback and Sorento sport-utility vehicle. ... [Read More]