Green doesn't have to be compromising
Sean Welch -
CleanMPG - October 4, 2010
Fisker Automotive, the California manufacturer of premium plug-in hybrid electric vehicles Thursday revealed additional images shot specifically for the European market, as part of its international marketing campaign.
“The Paris Motor Show is the perfect venue to unveil the striking images of the Karma shot by avant-garde photographer Miles Aldridge. The Karma proves environmentally responsible vehicles do not have to sacrifice design,” said CEO Henrik Fisker.
The “Pure Driving Passion” campaign was born from the compelling Fisker design philosophy that the auto industry can only be elevated by refusing to compromise. Fisker Automotives unyielding pursuit of pure design has led to one of the most sustainable and accountable vehicles in automotive history and the campaign reflects these impassioned principles.
“Pure Driving Passion” is a celebration of how the Karma redefines the automotive industry through the seamless blend of eco-minded luxury, exhilarating performance, the sensuality of superior comforts and unparalleled sustainability.
A major objective of the campaign is to educate the public on how eco-consciousness can be sexy. To graphically communicate the sensuality of the Fisker Karma’s sustainable designs, world renowned photographer Miles Aldridge captured beautiful images that express the brand’s captivating, sexy essence. The campaign imagery reflects how Fisker Automotive is dramatically changing the industry with an unrestrained passion for pure design.
“We wanted people to feel the emotion and sensuality of the Karma through the imagery while at the same time discovering the unique features such as the solar roof and plug-in technology that contribute to a design rooted in environmental consciousness,” said Marti Eulberg, Vice President of Global Sales and Marketing.
The website,
www.FiskerAutomotive.com, includes all the images shot by Miles Aldridge and also a live action film, “Melting Ice,” shot by the Academy Award-nominated cinematographer of Inception, The Dark Knight and The Italian Job, Wally Pfister.
The thrilling vignette showcases the sensuality and exhilaration of introducing the world to a pure driving experience with no inhibitions.
For developing the campaign and overall brand identity, Fisker sought the help of Southern California global branding experts Lambesis (Tacori, Gruppo Campari’s SKYY Vodka, LVMH’s Grand Marnier, Coca-Cola’s DASANI).
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