In defining the Volt as an electric car, GM risks saddling it with the impression that its range will be limited.
John Voelcker -
GREENCARREPORTS - May 5, 2010
GM has been talking about the 2011 Chevrolet Volt for three and a half years now. After absorbing an enormous amount of Volt propaganda, we've learned that subtle shifts in message can be important.
A conference call yesterday revealed what we suspect will become a main marketing message for the 2011 Volt: It's the electric car without limits, the one you can take on spontaneous road trips, and it's different from all those other EVs with their limited ranges.
Unlike such plug-in hybrids as the 2012 Toyota Prius Plug-In Hybrid--which expands the electric range of a conventional hybrid--the Volt is not a hybrid. It's an electric car that happens to include a range-extending engine to provide power to the motor that drives the wheels when the lithium-ion battery is depleted...
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