I was snooping through Edmunds for some pricing research this evening (4/16/10) and look what I found:
2011 Hyundai Sonata Hybrid
4dr Sedan (2.4L 4cyl gas/electric hybrid 6A)
MSRP - $27195
Invoice - n/a
The FFH is listed at $27950 (2010 pricing)
The TCH is listed at $26400 (2011 pricing)
...So the HSH is right in the heart of the market.
Edmunds sticker pricing for the other Sonata versions (GLS MT and AT, SE, and Limited) is spot on, so we can only wonder if this preliminary number is accurate? And who knows where they found the MSRP, but there is no disclaimer stating it's a guess or speculation.
The "View Standard Features" link is live too, and appears to be accurate.
Don't bother with "Price it with Options" yet - it just lists the car itself. No colors are listed either.
If HMFC offers loans with the same aggressively low APR they're offering on the current 2011 Sonata, their new hybrid will be a very compelling option in the midsize sedan market!