Knowing this I've been pounding the market with advertising for the last year. I'm raising the bar this month and even more over the next two months. Many of my competitors are acting like the sheep they are. They are pulling in the reins and cutting back while I'm increasing my advertising budget.
Several of my biggest competitors are on the edge and I want their customers.
You see in Pittsburgh and Allegheny County the population is dropping between .5% and 1% per year. You want to grow, you have get your new customers from your competitors.
Those businesses that survived the 1930's did so because they never cut back on their marketing and advertising. Those that thought they could cut back on their advertising, most were not in business by 1946.
“Those who fail to learn from history are doomed to repeat it.”
Sir Winston Churchill