Fifth consecutive year over year sales increase.
Wayne Gerdes - CleanMPG
- Nov. 3, 2009
The 2010 Fusion at the front of the tidal wave called Ford in Canada.
Ford of Canada saw sales increase 20.1 per cent compared to the same period last year marking the company's fifth consecutive month of year-over-year sales gains. Strong sales were led by the award-winning Ford Taurus, which was recently named "Best New Family Car" in the over $30,000 category by the Automobile Journalists Association of Canada (AJAC).
Also, Ford Fusion and Ford Taurus delivered strong performances with sales increases of 64.5 percent and 57.1 percent respectively.
October also marked the twelfth consecutive month of market share growth, with cars and trucks from both Ford and Lincoln showing sales increases.
"We are making steady progress and remain fully focused on our plan to build a strong and sustainable Ford," said David Mondragon, president and CEO, Ford of Canada. "Consumers are seeing the signs of recovery and are gaining confidence in the quality, fuel efficiency, safety and smart technology incorporated in our new product lineup. In fact, 90 per cent of our sales come from our new models."
In addition to the 8.4 per cent increase in car sales, total truck sales were up 23.6 per cent compared to last October. The results were driven by products like the Ford Taurus, Fusion, Escape and F-Series along with the Canadian-built Ford Flex, Ford Edge and Lincoln MKX.
Due to its overwhelming success, Ford is extending its 'Recycle Your Ride' program through until January 4, 2010. With this program, consumers turning in 15-year-old (or older) vehicles for recycling will get up to $3,000 toward the purchase of a new vehicle. Ford's scrappage program builds on the Canadian government's 'Retire Your Ride' initiative which offers $300 and other benefits to eligible participants. So far, Ford of Canada has been able to scrap 1,419 clunkers under the program -- more than any other automaker.
"The Recycle Your Ride program is helping Canadians afford new vehicle ownership and is great for the environment because these older, high-polluting vehicles are taken off the road," said Mondragon. "The key to the success of Ford's program is reaching out to dealers and consumers directly so that getting a refund from the program is fast and easy."
Ford of Canada - October Highlights
- Overall vehicles sales were up 20% compared to last October
- Car sales increased 8% compared to same period last year
- Ford Taurus sales rose 57%
- Ford Fusion sales were up 65%
- Ford Mustang sales increased 8%
- Ford Flex sales rose 38%, best October on record
- Ford Edge sales were up 38%, best October on record
- Ford Escape sales increased 19%, best October on record
- Ford F-Series sales were up 59%
- Ford Explorer sales increased 21%
- Ford Expedition sales were up 46%
- Lincoln MKX sales rose 90%
- Overall Lincoln sales jump 22%
In Canada, did Ford just become an Asian brand? The above proves Ford not only has staying power but possibly a huge success on their hands if they can keep this up.