Ford has VW in its sights now.
Wayne Gerdes - CleanMPG
- Aug. 12, 2009
2009 European Ford Fiesta – Over 340,000 sold in less than 12-months which at least matches what the F-Series does here in the US!
Ford’s Fiesta remained Ford’s best-selling European car in July, achieving its best month since 1996, and leading its segment in Germany.
Cologne, Germany -- Ford, the No. 2 best-selling new vehicle brand on the European Continent, increased its market share for the seventh consecutive time last month, resulting in the company’s best July and year-to-date market share performance since 1999.
Ford of Europe had 9 percent market share in its main 19 European markets, up 0.6 percentage points from July 2008. Ford’s share for the first seven months of 2009 was 9.1 percent, an increase of 0.5 percentage points from the same period a year ago.
In total, Ford sold 125,200 new vehicles in its main 19 European markets in July, up 5 percent, making it the second month in a row this year that Ford has posted a sales increase from the prior year period. Ford’s 5 percent volume increase contrasts to a 1.5 percent industry decline in the same month.
“As we are moving into the second half of the year, we are encouraged to see Ford at a 10-year high market share for July and, as a result of this, firmly established as Europe's second best-selling new vehicle brand in Europe,” said Ingvar Sviggum, Ford of Europe’s vice president, Marketing, Sales and Service.
The sales success was driven by strong customer demand for the latest Ford vehicles including the Fiesta, new Ka, and best-selling Focus. The company’s product portfolio allowed it to improve market share in 13 of its main 19 European markets. The European results follows news of positive sales performance in other key Ford markets around the world in July, including China, the U.S. and Canada.
July Year-To-Date – European Market Model and Sales Highlights:
- Market leader in the U.K., Ireland and Hungary.
- Italy (share up by 2.0 ppts. to 9.7 percent) and the UK (up by 1.5 ppts. to 17.9 percent share) had the highest share gains in the five largest markets in the first seven months of 2009.
- Year-to-date sales volume increased by 37 percent in Germany (vs. an increase of 21.3 percent for the industry).
Ford was among the three best-selling brands in 12 of its Euro19 markets.
- The three best-selling vehicles in the first seven months of 2009 were the new Fiesta (277,700), Focus (183,600) and Transit (70,300).
- In the first seven months of 2009, Fiesta sales were up 75,000 over the same period in 2008. Approximately 340,000 Fiestas have been sold since the car was launched last autumn. Seventy-four percent of all Fiestas sold year-to-date were to retail customers (Euro19 markets).
- 62,300 Ford Ka vehicles were delivered to Ford customers this year. Eighty percent of all Ka sales (Euro 19 markets) year-to-date were to retail customers.
- The Ford C-MAX was leading its segment in Italy, as was the Focus Wagon.
- Ford S-MAX, Focus and Mondeo were among the top three sellers in their segments in Spain for the first seven months of 2009.
- Kuga saw highest sales growth in the compact SUV segment year-to-date in Spain.
- Focus was best-selling industry vehicle in the first seven months in Hungary in 2009.