Contestants to live for five days around the clock and broadcast by web cam; team with most votes wins brand-new 2007 Chevrolet Aveos.
GM - Oct. 3, 2006
2007 Chevrolet Aveo for hanging out inside/outside and in contact with one for 5 solid days.
Detroit - Two-student teams from eight universities across the U.S. will be selected to participate in the challenge of a lifetime to win a new 2007 Chevrolet Aveo by staying in continuous contact with the car for five days and demonstrating just how large a lifestyle they can lead in the car by attracting as much in-person and online attention as possible.
Students will compete in the Chevy Aveo “Livin’ Large” Campus Challenge October 23 - 27 with teams from seven other universities to rack up the most online votes through the creativity, ingenuity and sheer entertainment value they exhibit during the week to persuade people to go online to vote for them.
The contestants, who must be in good academic standing, will be able to leave the car only to attend class and for periodic bio-breaks. The remainder of the time they must be in the car or be touching it. Web cams mounted both inside and outside the car will stream video footage to
www.Aveolivinlarge.com so web surfers can see what the contestants are doing and vote for their favorite team. Contestants also are expected to help direct traffic to the “Livin’ Large” site through their personal Facebook and MySpace Web pages.
“Challengers will be left to their own devices to secure items they’ll need to get through the week,” said Ed Peper, Chevrolet General Manager. “This may mean relying on friends, classmates or even strangers to bring them pizza, a bottle of water or a sweater. This campaign is all about creativity and how college students can live large in an Aveo, demonstrating how the Aveo perfectly fits the lifestyle of a college student.”
To keep things interesting contestants are encouraged to stage creative and entertaining activities from the Aveo to draw traffic to the car and the “Livin’ Large” web site where viewers can vote for their favorite team.
“The more interesting they make their five days in the Aveo, the more likely they are to rack up votes from viewers across the country and even around the world,” said Peper. “We’ll also stage daily contests where the students will compete in real-time challenges.”
At the end of five days, votes will be tallied, and the students on the team with the most votes will each win a brand new 2007 Chevy Aveo. The winning contestants’ university also will be awarded a car.
Participating universities include:
- Boston University
- University of Florida
- Howard University
- Michigan State University
- Northwestern University
- University of Southern California
- Syracuse University
- Texas Christian University
To sign up to participate in the Chevy Aveo” Livin’ Large” Campus Challenge, interested students from these universities must visit the “Livin’ Large” Web site at
www.aveolivinlarge.com to fill out an online application. Potential contestants must explain how they plan to “live large” and why they should be selected to represent their university and the Chevrolet Aveo.
The Chevy Aveo “Livin’ Large” program is also an academic endeavor that offers students practical experience in communications and public relations around the launch of the all-new 2007 Chevy Aveo. Chevy is working with Public Relations Student Society of America (PRSSA) chapters to help tailor the program to each university and to execute the campaign.
“PRSSA is very excited about partnering with Chevrolet to offer our student members such valuable hands-on experience with the launch of a new vehicle,” said Jeneen C. Garcia, director of education for the Public Relations Society of America (PRSA). “By organizing and promoting the campaign for their campuses and employing the latest online word-of-mouth communications strategies, they will have the opportunity to leverage their own expertise with new media tools that are being used by today's public relations professionals.”
About Chevrolet Aveo
Originally introduced in January of 2004, the Aveo is Chevy’s entry-level small car. Aveo has a starting price of $9,995. The newly designed 2007 Aveo sedan expresses “youthful refinement” and is described as being high in style and progressive in attitude. The 2007 Aveo offers generous standard features such as an auxiliary iPod jack and standard front and side airbags. Numerous options such as a premium audio system with steering-wheel mounted controls, 6-CD changer, remote keyless entry and power sunroof are unique in this segment.
About Chevrolet
Chevrolet is America’s No. 1-selling automotive brand. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $78,175. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles.
About the Public Relations Student Society of America
The Public Relations Student Society of America (
www.prssa.org) is the world's pre-eminent, pre-professional public relations organization. Founded in 1968 by its parent Society, PRSA, the organization has grown to more than 9,000 members and 275 Chapters at colleges and universities in 43 states and the District of Columbia.
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