But the Toyota story continues ...
AIADA - Oct. 2, 2006
Ford up 4.6 percent and just enough to outsell Toyota by a mere fraction.
Automakers sold 1,354,365 vehicles in September, down from a sub par August, which recorded 1,487,393 units sold. Of total September sales, International nameplates accounted for 631,488 units - bringing the group market share to a total of 46.6 percent for the month and 45.9 percent year-to-date.
GM held onto its No. 1 sales ranking in the U.S., although the automaker continued its sales decline at 3.1 percent for the month. Thanks to heavy summer incentives, Ford had a breakaway month at last, up 4.6 percent and just enough to outsell Toyota by a mere fraction. Thanks to help from healthy truck sales, Chrysler’s sales rose 3.7 for the month, but not enough to secure the No. 3 spot.
Toyota again proved the real story of the month, breaking September sales records left and right.
Combined, Toyota Motor Sales USA recorded best-ever September sales of 222,950 vehicles, an increase of 20.2 percent over September 2005. Calendar-year-to-date (CYTD) sales total 1,928,496 units, up 12 percent over the same period last year. The Toyota division was up 21.3 percent; Lexus, up 12.1 percent; and Scion had its best-ever September with 16,195 units sold.
Here’s a summary of international brands and how they fared in September:
Toyota Has September to Remember
Toyota division sales for September reached an all-time best, up 21.3 percent to 197,250 units.
Toyota’s passenger continued to prove themselves, reaching a record September with 113,136 units sold, up 12.4 percent over September 2005. The Camry led the pack with 38,269 units sold for the month, followed by the Corolla with reported best-ever September sales of 32,279, up 5.4 percent over last September. The all-new Yaris subcompact, which went on sale in March, posted sales of 7,534 units for September.
The Prius hybrid sedan posted best-ever September sales of 10,492, an increase of 23.1 percent. The Camry Hybrid, which went on sale in late April, reported sales of 4,044 units in September.
Trucks sales dominated for the brand, up 35.7 percent to a best-ever September total of 84,114 units. The Sienna led the pack with monthly sales of 14,348, up 9.7 percent over the same period last year. The Tundra full-size pickup truck reported best-ever September sales of 12,609, up 67.2 percent over the same period last year. The all-new FJ Cruiser, which went on sale in March, reported sales of 5,546 units. The Highlander and Highlander Hybrid posted combined September sales of 11,697. The RAV4 compact sport utility vehicle (SUV) reported best-ever September sales of 11,551, up 93.4 percent over the same period last year.
Scion Best-Ever September
Scion reported best-ever September sales with 16,195 units sold.
The tC sports coupe led the way with best-ever September sales of 7,759 units, up 19.6 percent. Scion xB sales were up 19.4 percent, posting monthly sales of 5,535 units.
Lexus Best-Ever September
Lexus also reached best-ever September sales, up 12.1 percent to 25,700 units.
Lexus passenger cars posted best-ever September sales of 14,231 units, an increase of 27 percent over September 2005, led by the ES 350 luxury sedan with best-ever September sales of 5,851 units, up 11.2 percent. The IS 250 and IS 350 luxury sport sedans recorded combined best-ever September sales of 4,319 units, an increase of 787.4 percent.
Lexus light trucks also reached a record in September with sales totaling 11,469 units. The RX 350 and RX 400h enjoyed combined September sales of 8,688 units, an increase of 1.7 percent.
The 2006 RX 400h luxury hybrid SUV reported sales of 1,687 units for the month.
Honda Continues to Set Record Pace
Honda continued its record-setting sales pace for the year, reaching a total of 1,011,420 units sold through September, a 5.8 percent increase over last year. In September, Honda sold 99,903 cars and light trucks.
For the month, Honda’s Civic Hybrid model posted a record increase of 25.9 percent over September 2005 with sales reaching 2,508 units.
Honda’s light truck sales rose 5 percent for the month. Several of the brand’s light truck models posted September records, including CR-V, up 18.5 percent; Odyssey, up 7.4 percent; and the Ridgeline pickup, up 0.5 percent for the month and a notable 49.1 percent for the year.
Acura Trucks Roar in September
Acura just narrowly missed a new all-time September sales record with monthly totals reaching 16,323 units, down 5.6 percent based on the daily selling rate, with year-to-date sales tallying 149,090 units.
Truck sales for the automaker soared to a record 5,706 units, up 28.5 percent, thanks to the success of the first full month of sales of the all-new turbocharged RDX crossover SUV, with sales totaling 1,704 in September; and steady sales of the MDX luxury performance SUV at 4,002 units sold for the month.
Be on the look out for Acura’s all-new 2007 MDX and the new high performance TL Type-S – both are sure to be hot sellers.
Nissan Off in September
Nissan sales were off 5.5 percent from September 2005, and year-to-date sales stayed off the automaker’s 2005 pace by 6.1 percent.
Lower gas prices were of benefit to Nissan’s truck segment during the month, as total light truck sales for the automaker rose 2.7 percent over last year. Sales were particularly strong for the Pathfinder (up 19.7 percent year-over-year) and Murano (up 14.8 percent year-over-year).
Infiniti Trucks Score Well
Although Nissan’s Infiniti division posted another decrease, the luxury brand’s light truck segment followed suit with Nissan in posting a 3.6 percent sales gain from September 2005.
Sales were highlighted by 2,364 units of the FX 35/45 model. The best selling car for the brand for the month was the G35 Sedan, with 3,220 units sold.
Volkswagen Drops in September; Year-to-Date Still On Track
Volkswagen’s September sales dropped 7.2 percent over last year to 20,082 units. The automaker’s year-to-date sales are up 11.8 percent compared to the same period last year.
The official introduction of the Eos during the month of September resulted in the sale of 894 units, bringing the model’s year-to-date total to 1,348.
Audi Up 1.9 Percent
Audi’s sales rose 1.9 percent in September as sales reached 8,004 units. Year-to-date sales for the German luxury brand are up 4.9 percent, thanks to one of the strongest third quarters in Audi’s history in the U.S. According to company reports, the Audi brand is expanding beyond the Northeast and is now making inroads in key metropolitan markets such as Miami, Los Angeles, Atlanta, and Dallas.
The A4 lineup had its best month this year, recording 4,497 units sold. Sales of the all-new Audi Q7 SUV reached 1,333 last month, the highest monthly total since the launch of the vehicle.
BMW Up 3 Percent for the Year
BMW brand sales dropped 8 percent last month, but sales for the year are up 3 percent over the same period last year as sales reached 200,063 vehicles compared to 193,631 through September.
BMW brand cars fared well for the first three quarters of 2006, up 11 percent to 155,525 units compared to 140,015 units during the same period of 2005. For the month, car sales were down 2 percent.
BMW brand SUVs dropped 21 percent in September, but BMW is preparing to introduce its all-new X5 later this year, which is expected to make a sales splash. The just released X3 is also expected to help pull these figures up.
MINI Off 2 Percent
MINI’s September was rather steady, down just 2 percent from last year on sales of 2,964 units. Year-to-date, the brand’s sales are off 7 percent. The MINI Cooper S continues to be the hottest seller for the brand at 11,773 units so far this year.
Just last week, the company showcased its all-new elongated body at the 2006 Paris Motor Show.
Mercedes-Benz Soars 13 Percent
Mercedes-Benz reported its highest September sales on record with 19,873 new vehicles sold, an increase of 13 percent over September 2005.
Sales of the S class were up 126 percent to 2,357 units, while in the light truck segment the R class was up 230 percent at 1,276 units.
Hyundai Has Down Month; New Santa Fe Shows Promise
September sales for Hyundai totaled 33,384, down 13 percent compared with September 2005. The company attributed the decline in sales to limited availability of the all new three-door Accent and Elantra vehicles as a result of plant slowdowns this summer in Korea and strong worldwide demand.
Hyundai’s new Santa Fe continues to post gains with sales of 3,740 in September, a 53 percent increase over last month. The Hyundai Azera also performed well, up 62 percent compared with September 2005.
The all-new Elantra is just now being delivered to dealers and will likely spark an increase in sales.
Kia Sets September Record
Kia hit a new September sales record thanks to the sale of 23,877 units, a 2 percent increase over September 2005. Year-to-date sales for the Korean automaker are also on the incline, up 2.6 percent over the same period last year to 221,998 units.
Hot spots for the automaker included the Kia Sorento, with sales of 5,582 units sold and the Kia Sportage, reaching 3,178 units.
Porsche Up 3.1 Percent
Porsche’s September auto sales rose 3.1 percent mostly due to strong performances by its 911 and Boxster lines. Adjusted to include an extra selling day in September of this year compared to last, the automaker’s year-to-date sales rose 10.9 percent.
Porsche also reported further decline in sport-utility vehicle sales. Its Cayenne model fell 25 percent from 997 units last September to 747 units. Porsche’s year-to-date sales rose 10.9 percent, from 23,819 units last year to 26,411 units.
Saab Soars 54.8 Percent in September
Saab sold 3,069 units in September, a whopping 54.8 increase over September 2005.
Saab’s flagship 9-3 Sedan was up 56.7 percent from September 2005 at 1,282 units, and sales of the light truck 9-7X quadrupled to 533 units sold from 133 in September 2005.
Subaru Year-to-Date Sales Up 3 Percent
Subaru’s September sales totaled 16,128 units, up 0.2 percent for the month. Year-to-date sales for the automaker are up 2.8 percent compared to the same period last year.
The Subaru Impreza had a terrific month, up 36.4 percent with 3,794 total units sold in September. Sales of the Subaru Baja were up 13.1 percent.
Suzuki Up 11.3 Percent
Suzuki said its redesigned crossover drew customers and helped boost its September U.S. vehicle sales by 11.3 percent. Adjusted to include the extra selling day in September of this year, Suzuki’s year-to-date sales rose 27.6 percent over the same period last year.
Sales of the redesigned Grand Vitara accounted for 2,177 units, compared to 933 units last year. Sales of the fuel-sipping Aerio rose to 1,153 vehicles from 743 vehicles a year ago.
Jaguar sales tumbled 45.8 percent to 1,158. All of Jaguar’s models were down in September with the exception of the XK series, which rose 125.4 percent for the month. The S Type was the leading seller for the brand with 402 units.
Land Rover Up 1.3 Percent
Land Rover sales edged up 1.3 percent to 3,469 in September. The Land Rover Range Rover Sport was up 24.9 percent for the month, thanks to the sale of 1,381 units. The LR3 registered sales of 1,175 units.
Volvo Sales Up
Sales for the Volvo brand rose 1.6 percent in September to 9,691.
Volvo’s S40 led the pack with 2,836 units, an increase of 1.4 for the month. The S60 rose 6.6 percent in September and is up 1.6 percent for the year at 20,407 total units sold through September.
Mazda Up 1.7 Percent
Mazda sales rose 1.7 percent in September helping set a year-to-date rise in sales of 3.7 percent.
The Mazda 5-Miata had a good month, up 13.2 percent to 1,300 units in September. The Mazda3 and CX-7 continued to perform well, selling 6,725 units and 3,800 units, respectively in September.
Mitsubishi Tops 10,000 Units for Seventh Consecutive Month
Mitsubishi’s September sales rose 13.6 percent for the month with 10,287 units. September marked the seventh consecutive month that Mitsubishi’s U.S. sales topped the 10,000 mark and the third consecutive month of year-over-year increases.
The Eclipse model continues to be the volume leader for Mitsubishi at 2,485 units, up 42.0 percent year-to-date.
See the chart below for the August sales data from International nameplate automakers:
|Brand||Sept. 2006||Sept. 2005||%Chng||2006 YTD||2005 YTD||%Chng|
|Rolls Royce (est.)|| 30||20||50.0%||270||180||50.0%|
|TOTAL||631,488|| 599,739|| 5.3%|| 5,834,281|| 5,563,723||4.9%|