Public oriented long lead preview with the possibility to win a fully outfitted Transit Connect!
Wayne Gerdes -
CleanMPG - May 14, 2009
Matthew Wade’s Ten Mile Creek Kayak Adventure Outfitters out of Frisco, CO is just one example of the Ford Transit Connect across America possibilities.
Dearborn, MI. -- Ford is announcing its all-new campaign to place 3,000 small-business owners and consumers in 13 major cities behind the wheel of the all-new for the US market, 2010 Transit Connect commercial van - even before the vehicle reaches dealer showrooms this summer.
The multi-part "Transit Connect Across America" campaign kicks off on May 17 in Washington, D.C., at the National Small-Business Week conference and includes:
Test drives with consumers at busy retail locations in 13 cities around the country;
Individual one-on-one drive experiences and full vehicle reviews at small businesses;
Sponsorship of small business conferences;
Print advertising, beginning with June issues of several business publications.
"Transit Connect is a brand-new offering for small businesses in the United States," said Len Deluca, Ford's director of Commercial Vehicles. "We call it a 'white space' vehicle because there is nothing else like it on the market. With its unique combination of great capacity, compact size and fuel economy, the Transit Connect will appeal to business owners who have had to make do with other vehicles that weren't just right."
To experience the versatile Transit Connect, Ford is offering customers an opportunity to drive the Transit Connect over a pre-planned course designed to highlight the vehicle's maneuverability and usefulness.
Additionally, small businesses in key markets including Atlanta, Chicago, Dallas, Kansas City, Los Angeles and New York will receive one-on-one drives and vehicle reviews at their places of business.
Ford will also showcase Transit Connect to small-business professionals at two major conferences this summer including the National Small Business Week, hosted by the Small Business Association, in Washington, D.C., May 17-19, and the Women in Business National Conference and Business Fair in San Francisco June 9 -11.
Test drive a Transit Connect, win one
As part of the campaign, Ford also is announcing a national sweepstakes offering prospective customers a chance to win one of the latest tools to better manage their business. Small-business proprietors and consumers experiencing a test drive will be entered in a sweepstakes to win a 2010 Ford Transit Connect van - specifically customized with upfitted equipment to meet the unique needs of their individual business. The winner's Transit Connect also will be wrapped with customized graphics to serve as a rolling billboard for their business.
The sweepstakes winner will be announced in the fall of 2009. More information is available by email at
info@driveatransitconnect.com or on the Web at
Transit Connect.
As previously highlighted in the
Ford’s Transit Connect stars in Chicago article, the Transit Connect is a small work van that may change the small business landscape with its owners creating a smaller carbon footprint than they had previously.
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