"We are providing information so they can develop new driving behaviors."
Dan Carney - The Washington Times
- April 3, 2009
Excellent instrumentation. --Ed.
During your school days, who got better results out of you: the rigid grammar teacher who dictated how it should be done - no ifs, ands or buts - or your supportive sports coach who cheered you to better performance?
Research by Ford Motor Co. and the strategic design firm IDEO found that people definitely prefer the "coach" model of instruction to the "expert" model. This is important for drivers who would like to learn to drive more efficiently.
Most of us wince when the gas needle drops to empty, bummed that again, we haven't gotten the fuel mileage that we think our car should achieve. There's a new breed of drivers today, called "hypermilers. These drivers are mileage fanatics who get "hyper" miles per gallon from a tank of gas - easily topping the most optimistic EPA highway-mileage ratings.
Hypermilers show that anyone can get better mileage when the vehicle is driven optimally. Now automakers are beginning to provide drivers with coaching on how to accomplish that. That is Ford's goal with the development of the SmartGauge system in... [Read More]