Text in English (automatically translated)
Asahi Shimbun is telling that Toyota Motor decided the policy to assume the bottom price of the gas-and-electric-powered car 'Prius' to improve all aspects in May and to schedule the sale to be about 2.05 million yen in the morning newspaper the 12th.
The price of present Prius is 3,349,500 The bottom price will be set about 300,000 yen cheaply for 2 million 331 thousand- yen.
New Prius increases the engine displacement from present 1.5 liters to 1.8 liters, and the body is enlarged a little. Fuel cost is improved to about 38km/a liter achieving the same degree of the driving performance as 2.4-liter car.
The difference of the bottom price with Prius ..about 150,000 yen.. contracts though the order of about one month after it puts it on the market has gone up from 1.89 million yen and the cheap feeling to 18,000.
It is expected that Toyota reviews the pricing strategy and will oppose it from the good transition of sales of late-started incite.