The rock of the industry sees a significant fall-off in sales this past February with Toyota trucks leading the decline.
Wayne Gerdes – CleanMPG
– Mar. 3, 2009
2009 Toyota Tundra 4WD - Rated at just 14 mpgUS combined on the 08 EPA. February 2009 sales were off 58.6% vs. the same period a year ago.
Torrance, CA – Toyota today reported month-end sales of 109,583 vehicles, a decrease of 37.3 percent from last February, on a daily selling rate basis.
The Toyota Division posted February sales of 96,475 units, a decrease of 37.5 percent from the same period last year while the Lexus Division reported February sales of 13,108 units, a decrease of 35.8 percent from the year-ago month.
Toyota Division passenger cars recorded February sales of 58,863 units, down 31.7 percent from the same period last year, but up 6.3 percent over January 2009. Featuring a new engine and refreshed styling, Camry and Camry Hybrid remained Toyota’s volume leader in February, posting combined monthly sales of 20,634 units. Corolla recorded sales of 18,103 units. Yaris reported sales of 4,779 units for the month. The Prius mid-size gas-electric hybrid posted February sales of 7,232 units.
Toyota Division light trucks posted February sales of 37,612 units, down 44.9 percent from February 2008. Light truck sales were led by the RAV4 compact SUV with sales of 8,398 units. The Tacoma mid-size pickup reported sales of 7,874 units for the month. The Tundra full-size pickup reported February sales of 5,726 units. Highlander and Highlander Hybrid posted combined sales of 5,008 units.
Scion posted February sales of 3,699 units. The xB urban utility vehicle led the way with sales of 1,640 units. The tC sports coupe recorded sales of 1,203 units.
Lexus passenger cars reported February sales of 6,093 units, a decrease of 48.0 percent from the year-ago month. Passenger car sales were led by the ES entry luxury sedan with February sales of 2,575 units. The IS entry luxury sport sedan posted combined sales of 2,147 units. The LS flagship luxury sedan recorded combined sales of 700 units. The GS luxury sport sedan reported combined February sales of 595 units.
Lexus Division light trucks recorded February sales of 7,015 units, down 19.5 percent from the year-ago month. Lexus sales were led by the RX luxury utility vehicle, which posted combined February sales of 6,218 units. The RX 400h hybrid luxury utility vehicle reported sales of 1,502 units for the month, up 36.3 percent over February 2008.
TMS posted February sales of 11,814 hybrid vehicles. Toyota Division recorded sales of 10,268 hybrids for the month. Lexus Division reported February sales of 1,546 hybrids.
There were 24 selling days this month, compared to 25 selling days last February.
Individual Fuel efficient vehicle sales
From the Yaris to the TCH, sales were hurt.
The Yaris sub-compact reported sales of 4,779 units for the month down 49.0%. The top selling Corolla compact reported February sales of 18,103 units for the month, down 11.1%. Prius posted sales of 7,232 units, down 30.8% form the year ago period.