Yes, this is a parody on the weight loss ads that I simply loath....won't click them because I'm afraid to get more spam in my email, in spite of the overly simplistic tease of "OBEY". Is that hypnotizing yourself to suck your gut in 24/7? Articles out confirm what I did (and need to do again, to lose it again
) - reduce calories and exercise is the only way to lose weight.
This reminds me of the Water-to-Gas ads last summer - I just smell a gimmick. But think about it: we could honestly
make hypermiling ads like that. Thing is, we have no secret - it's just common sense for most part and changing your driving lifestyle.