With the third generation coming just as competitors get serious at making a challenge, the real shooting war is about to begin.
Jeremy Cato
Globe and Mail Feb. 18, 2009
2010 Toyota Prius-III 50mpgUS combined on the 08 EPA.
Given the overwhelming fuel economy and technology advantage, the only real deal breaker will be its yet TBA MSRP. -- Ed.
Toyota Canada is weeks away from launching the third-generation version of what has become arguably the single most important vehicle in the Toyota line-up, the 2010 Toyota Prius.
More than Camry, more than Corolla, more than any other vehicle Toyota sells in the world; the Prius is the one car that symbolizes Toyota and Toyota's future. Toyota may not have intended to become the hybrid company, but like it or not, that's what has happened and it's all thanks to the Prius...
The Prius has allowed Toyota to cultivate its image as an innovative, technology leader, one deeply concerned about the future health of Planet Earth; even as Toyota has launched all sorts of large, gas-guzzling vehicles such as the Tundra full-size pickup. The Prius has been a critical image-maker for Toyota, allowing the company to paint itself green while at the same time expanding its line-up to include more fuel-inefficient vehicles...
Honda wants a piece of Toyota's hybrid business and will price the Insight to get it. Ford's 2010 Fusion Hybrid, another rival, will list for about $30,000 or so and it has better fuel economy than the Toyota Camry Hybrid
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