Traditional in terms of its practicality, it also conforms to Honda’s, albeit forward-thinking, styling cues.
Richard M. Hammond -
The Press and Journal - Feb 11, 2009
Will this be the big seller Honda expects? --Ed.
HONDA justifiably lays claim to being a historically innovative company, particularly in the arena of fuel efficiency. There’s little doubting that its petrol engine development has been influential in driving down fuel usage across the industry, especially in the US, where its efforts to meet Californian emissions regulations in the 1970s were legendary.
Since then, Honda has introduced no fewer than five hybrid models to markets worldwide. So it must sting a little that a fellow Japanese manufacturer beat it to the punch when it came to introducing the first hybrid model to really strike it big in the public consciousness.
Honda’s response comes in the shape of the second-generation Insight. That’s right – second generation. The first model may have passed you by. Launched in 1999, the compact two-seater petrol-electric hybrid sold 17,000 units, but only 390 in the UK to a public with little concept of hybrid motoring.
Ten years later, the world is a different place and Honda believes it is ready to embrace the hybrid at a rate of 200,000 a year, including…
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