The problem is that too few people are willing to buy the vehicles Detroit is making.
- Feb. 7, 2009
Consumers aren't fooled by BAS or ultra expensive 2-Mode... --Ed.
“Require the Big Three to manufacture more hybrids as a condition for receiving federal aid.” I’ve heard that phrase, or some variation of that phrase more often than I can remember over the past few months.
In theory it sound great, I mean, who’s against a cleaner environment and lessening our dependence on foreign oil. But automakers, like the rest of us, don’t live in a theoretical world, hence the problem. If The Big Three had been able to wave a magic wand back when gas was at $4 a gallon and magically begin producing nothing but hybrid vehicles, they would be in worse shape today than they currently are. Because as bad as conventional car sales have been lately, sales of more expensive hybrids have been in many cases even worse. “Sales of hybrid versions of the Honda Civic, Ford Escape and Toyota Camry all took bigger percentage dives in the month (of January) than sales of… [Read More]