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Cheeky Yaris has rebel appeal.

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Old 07-31-2006, 12:56 AM
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Cheeky Yaris has rebel appeal.

Yaris is the first Toyota that was created using the firm's "Vibrant Clarity" design approach.

Brian Moore – FASTLINE – July 29, 2006

2007 Toyota Yaris – EPA 34/40

The Toyota Yaris may be small, but it's a giant in terms of conquest sales.

At 77.1 per cent, the entry-level subcompact led in trade-ins from other makes from last December through May, says a Power Information Network U.S. study.

Second place went to the Hyundai Azera (67.8 per cent), with Toyota's FJ Cruiser third (66.3 per cent). The average for all nameplates was 51.4 per cent.
Yaris is pitched at individualistic buyers between 18 and 34 who like their wheels "cheeky, irreverent and mischievous," its maker says.

Yaris is the first Toyota sold in Canada that was created using the firm's "Vibrant Clarity" design approach. That's vibrant for energy and innovation, clarity for functionality.
Now in its second generation (the previous generation was called the Echo in North America), Yaris comes as a three-door, five-door and sedan.

Designed in France, it's built in Japan and sold around the world. Trim lines: CE, LE, RS.
Yaris is also sold in Mexico. Toyota may open a plant there to assembly them.
Base prices for 2007 range from $13,725 to $18,695.

The five-door '06 tester was a pumpkin-coloured LE, with funky blue-dotted black cloth and a five-speed manual.

The $1,650 optional B package (ABS, a/c, power windows, keyless entry) pushed the price to $16,560, plus taxes.

  • The near-one-box shape has visual sizzle and surprising interior room.
  • The 106 hp, 1.5-litre four (the only engine) takes the terror out of pricey fuel. Federal L/100 km ratings: city 6.9, highway 5.5.
  • Rear windows go all the way down
  • No side airbags or head curtain bags are available - just the standard pair for driver and passenger.
  • Intermittent speed for front and rear wipers wasn't variable, which proved a drag.
  • The single-disc player didn't give the track number.
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