The strong Canadian dollar helps lower the price of Toyota’s up north.
Wayne Gerdes -
CleanMPG - Sept. 2, 2008
2009 Canadian Toyota Yaris – 08 EPA rated at 32 mpgUS combined and Canadian Transport rated at 38.2mpgUS (same vehicle).
Toronto – New prices were announced on 3 of Toyota’s most fuel efficient models. The revised pricing reflects specification changes and new 2009 model year introductions while attempting to retain competitively priced products within both the U.S. and Canadian markets.
“In 2008, Toyota was the first full-line automobile company to respond to the market conditions of a rising dollar with new suggested retail pricing, said Stephen Beatty, Managing Director of Toyota Canada Inc. “We continue to monitor the market to offer Canadians the right vehicle, at the right time and at the right price.”
Yaris
New for 2009, Toyota offers the Yaris Sedan with a starting MSRP of $13,945. A new grille design puts a fresh face on the popular model. A new Appearance Package features unique aluminum alloy wheels, fog lamps and cruise control. Some models will receive an MSRP reduction of up to $550.
The Yaris Hatchback will carry a new starting MSRP of $13,210 starting in mid-September.
The Yaris Hatchback RS 3-door and 5-door models add new standard features including: power remote heated mirrors, four additional airbags and cruise control on automatic transmission equipped vehicles.
Prius
Following on the heels of a $1,900 reduction for 2008 on July 1, the 2009’s starting MSRP of $27,400 includes yet another reduction of $200 including a change to alloy wheels. Unfortunately, this compares to a US purchased Prius Touring lacking VSC but gaining HID’s which is available for $3,130 less
Corolla
The all-new Canadian-built Corolla launched earlier this year carries a starting MSRP of $14,835 beginning today.
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