So what’s in a name? Apparently everything!
Wayne Gerdes - CleanMPG
- Dec. 18, 2012
Infinti moving upwards with a new model naming scheme. They ran out of alphanumerics in their previous naming strategy. That is what they said anyway?
To further expand Infiniti’s presence in the premium segment, Infiniti released details of its new nomenclature strategy to be applied to its entire model range beginning with the 2014 model year. The first model to carry Infiniti's new Q badge will be the Q50, an all-new sports sedan to be unveiled at the North American International Auto Show in January 2013.
The brand will see its model range simply prefixed either by Q – for sedans, coupes and convertibles, or QX, for crossover and SUV models. Each model will be further identified by a double digit representing hierarchy within the range.
This strategic change reflects Infiniti's desire for clarity and cohesiveness as it embarks on ambitious growth plans, including significant expansion of the Infiniti portfolio.
It was this past August when Johan de Nysschen, former President of Audi of America became President of Infiniti Motor Company Limited. In a prepared statement, he said:
"Over the past few months, we have talked at length with our retailers and business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we needed a simple and consistent nomenclature. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti's first iconic flagship product in 1989."
Not sure about exhaustive but the new naming structure should make it easier to understands what is being offered
Infiniti's new nomenclature strategy will be implemented in stages within the existing product range, as 2014 model year variants are introduced.
In Detroit this coming January it will be interesting to hear Johan introduce the pre-announced 2014 models with the phrase: “Please welcome for the first time the Qxx and QXxx to the Inifiniti auto show stage.”
And imho, it is a welcome strategy indeed.