At this pace, and with the recovery in the U.S. economy, Toyota’s target for Prius sales looks fairly doable,
Alan Ohnsman - BLOOMBERG
- April 3, 2012
U.S. sales of Prius hybrids reached a record in March and in the first quarter, propelled by higher gasoline prices and two new models.
Toyota, the largest seller of gasoline-electric autos, sold more than 25,000 units in March of the Prius “family” now comprised of a plug-in Prius and c subcompact, along with the original hatchback and v wagon, Bob Carter, group vice president of U.S. sales, said in an e-mail yesterday. The previous monthly best for Prius was May 2007, when it delivered 24,009 units.
The fast start for the world’s top-selling alternative powertrain car keeps Toyota on track to meet a goal of 220,000 Prius sales in the U.S. this year, up from 136,463 in 2011. The vehicle accounts for half of U.S. hybrid sales, and a shortage of the car last year due to Japan’s earthquake and tsunami cut industrywide deliveries to about 273,000 units from about 275,000 a year earlier, according to data compiled by Bloomberg. ... [Read More]