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The Chevrolet Volt: Managing Misconceptions and Meeting Expectations
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07-07-2010, 11:42 AM
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The Chevrolet Volt: Managing Misconceptions and Meeting Expectations
 John Hughes discusses the Volt
Tom Appel - HOWSTUFFWORKS - July 7, 2010
This article states that," David Letterman doesn't understand Volt." This just further justifies my opinion of Letterman. --Ed.
Consumer Guide recently sat down with John Hughes, Chevrolet Volt marketing manager, to discuss the development of the Volt extended-range electric vehicle.
Consumer Guide: Why Volt?
John Hughes: It gives us an opportunity to do a couple things. To use an energy source that is produced domestically, that's one thing. With this, we're immediately diversified, because electricity can be produced from a number of different sources.
Volt also makes us greener. Plus, electricity is getting greener; it's getting greener all the time. We are creating a vehicle that takes the best advantage of the green trend.
CG: On his show recently, David Letterman demonstrated that he didn't understand how the Volt would work. It seems that if an auto enthusiast like David Letterman doesn't understand Volt, then the general public must really be in the dark.
JH: You're absolutely correct, and we have a big job ahead of us. There's the folks who are really on top of things like this, and they think Volt is great. They've been waiting for a vehicle like this. To them, Volt is an elegant solution to a complicated problem. You don't hear that much about these folks. ... [Read More]
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07-07-2010, 11:56 AM
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Mr. Forced Regen
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Re: The Chevrolet Volt: Managing Misconceptions and Meeting Expectations
...But Letterman drives a Tesla Roadster.
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07-07-2010, 02:41 PM
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Re: The Chevrolet Volt: Managing Misconceptions and Meeting Expectations
What's so hard to understand about the Volt? It's basically a car with two fuel tanks -- one for gasoline and one for electricity. You fill one up at home from your wall socket and you fill the other one up at the gas station. Is that really a tough concept to grasp?
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07-07-2010, 02:44 PM
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Re: The Chevrolet Volt: Managing Misconceptions and Meeting Expectations
Quote:
Originally Posted by Butterfly Mage
What's so hard to understand about the Volt? It's basically a car with two fuel tanks -- one for gasoline and one for electricity. You fill one up at home from your wall socket and you fill the other one up at the gas station. Is that really a tough concept to grasp?
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It is for Letterman. It's a slam to the general public to compare them to Letterman. |
07-08-2010, 12:09 AM
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Re: The Chevrolet Volt: Managing Misconceptions and Meeting Expectations
Quote:
Originally Posted by msirach
It is for Letterman. It's a slam to the general public to compare them to Letterman.
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As someone who works with the general public, I must disagree with you.
The general public is why we have gas gauges that stay on full for the first 60 miles, and then drop faster and faster till they hit E. The general public is why we have temperature gauges that just stay right in the middle between hot and cold regardless of if the engine is at 180 degrees or 220 degrees.
It's really not a hard concept. Plug the car in at home, drive off of that electricity from home, then when that runs out drive off of the gas in the gas tank. The problem is, how do you explain it in a 15 second commercial on TV?
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07-08-2010, 11:17 AM
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Mr. Forced Regen
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Re: The Chevrolet Volt: Managing Misconceptions and Meeting Expectations
I agree. The general public can barely grasp how their gas-only cars work. Everything would need to be dumbed down to kindergarten level to explain it in a single commercial. Out of those that got it, there's the second factor of those too ignorant and frightened of anything new to even consider such a car. This is what we're dealing with nowadays.
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07-08-2010, 11:29 AM
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Re: The Chevrolet Volt: Managing Misconceptions and Meeting Expectations
I agree to the disagreement of the agreement. HHUUUHHH?? 
My point is that it puts Letterman a notch down from the general public. He has the resources to to use a little DD before he makes comments on products. It's not like it hasn't been in the news. |
07-08-2010, 11:36 AM
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Re: The Chevrolet Volt: Managing Misconceptions and Meeting Expectations
A much bigger question then how it works is what if it doesn't sell. The technicial aspects are pretty simple compared to the marketing ones. IMO the GM spokesman that mentioned warranty is correct, it better have a warranty that covers everything nearly forever if they want to rock the automotive world. And then you need to hope that GM doesn't fail.
If Toyota puts a 8KW battery in a plug-in Prius the Volt pretty much shorts out.  |
07-08-2010, 11:41 AM
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Re: The Chevrolet Volt: Managing Misconceptions and Meeting Expectations
Quote:
Originally Posted by RichXKU
I agree. The general public can barely grasp how their gas-only cars work. Everything would need to be dumbed down to kindergarten level to explain it in a single commercial. Out of those that got it, there's the second factor of those too ignorant and frightened of anything new to even consider such a car. This is what we're dealing with nowadays.
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I can imagine the commercial now...
"Chevy Volt: like an electric drill and gas-powered backup generator all in one. And we're better than Toyota and Honda. No, really."
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