Strangely Ford decided to report on a volume only basis showing flat sales?
Wayne Gerdes -
CleanMPG - Dec. 1, 2009
2010 Ford Fusion – MT’s Car of the Year helping Ford’s comeback.
Strengthened car and crossover sales fueled Ford’s U.S. sales performance in November. Car sales were up 14 percent with crossovers up 26 percent for the month. Total sales were 118,536 vehicles.
“Consumer demand for our new high-quality, fuel-efficient products is driving Ford’s market share gains,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. “Customers are rewarding Ford for its new vehicle lineup, featuring new technologies including SYNC, MyKey and Adaptive Cruise Control.”
Ford estimates its total market share in November was higher than a year ago and higher than its share in the first 10 months of 2009. Ford’s November retail share was up for the 13th time in 14 months.
“The Ford plan is working, led by the strength of our product lineup and customer demand for our new cars, utilities and trucks,” said Czubay. “Consumers increasingly are noticing that the Ford difference is our great products, our strong business and our leadership in quality, fuel efficiency, safety, smart technologies and value.”
Sales Highlights- All-new Ford Taurus sales totaled 4,669, up 54 percent versus a year ago.
- Ford Fusion, recently named Motor Trend magazine’s Car of the Year, posted a sales increase of 54 percent versus year-ago levels.
- Ford Escape was up 51 percent and set a new November sales record.
- Ford’s new EcoBoost engine technology in the Taurus SHO is being ordered by 60 percent of Taurus customers.
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