Its low cost in the UK is certainly a factor 
Wayne Gerdes -
CleanMPG - Nov. 7, 2009
2010 Fiat 500 – Slightly larger than a Smart Fortwo and almost as cute.
Fiat 500’s success in the UK was highlighted with new car registrations figures for October showing the popular Supermini as one of the Top 10 best sellers list for the first time since its launch in January 2008.
The Fiat 500 sold 2,989 units in the UK last month according to official figures supplied by the Society of Motor Manufacturers and Traders (SMMT).
And it’s not just the Fiat 500 hitting its stride in terms of UK sales. Fiat’s total October sales were up 19.3 percent in a market that up by just 11.4 percent.
“This is an incredible result for the Fiat 500 which we are, of course, delighted with,” says Andrew Humberstone, managing director, Fiat Group Automobiles UK Ltd. “Interest in this car has been sky high ever since we launched it here less than two years ago.
“The popularity of this superb vehicle speaks for itself and, with the launch this summer of the fantastic 500C, and the option of Start&Stop bringing further environmental benefits to the range, we’re sure we will see the Fiat 500 making even greater inroads into the UK small car market.”
Available with a choice of three frugal, ultra-low emission, Euro 5-ready engines: 69 HP, 1.2L and 100HP 1.4L gasoline, or the 75HP 1.3L MultiJet turbodiesel. The new Fiat 500 can also be ordered in three different trim levels – Pop, Sport and Lounge.
With a starting price of just $14,355 USD on-the-road, the Fiat 500 represents outstanding value for the money and positions the car below benchmark rivals. Top-of-the-range Lounge versions start at $16,665 USD – a price that includes alloy wheels and A/C.
The somewhat inexpensive Fiat 500 was recently voted Best Supermini by readers of What Car? Magazine.
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