If I was in the market for a sedan, my pick would most likely be a Civic Hybrid- given the costs.
However, for 8-9K $$ less money, I'd probably opt for a 2009 Fit (given the '09 new car model year).
My local Honda dealer, near a university- they are hard nose sticklers for getting top dollar $$ not just out of new Hondas, but even used ones. There is a certain aurra about Honda dealers I've noticed (not to compare them against another make of car). Honda makes a good car/generator/motorcycle no doubt , but I guess its about the service you recieve + value + how much $$ you have to kick out to get what you want (in comparison to what ever else is out there- the competition).
That cross country trip those three took in that Civic Hybrid, and got 68.5 mpg average is most impressive, plus less costly then a Prius. Rock on