The Cruze – One of the only Chevrolet’s in recent memory to take in those who would normally shop the Civic and Corolla.
Wayne Gerdes - CleanMPG
- Nov. 3, 2011
2011 Chevrolet Cruze ECO at Miller Park in Milwaukee – What’s more American than Baseball, Apple Pie and Chevrolet?
Chevrolet at 100 and the Cruze at 2…
An Auto Manufacturers Sales Success Is Only As Good As Its Long Term Relationships
A Straight up PR on Chevrolet’s First 100 Years
Chevrolet at 100
Chevrolet is celebrating its Centennial today and in the same week, the top-selling Chevrolet Cruze has reached 1 million now owners around the glove since being launched in 2009 (Europe) and 2010 here in the US.
While Cruze sales did not make the top 10 or beat its C-segment rivals in October, it has consistently beat them on a month to month basis on the sales floor where it matters most.
Cruze is the second best selling compact sedan through the first 10 months of 2011, ahead of Honda, Hyundai, Kia and Ford. It is ranked third in its segment in the region that includes China, Russia, India and other developing markets. Globally, Cruze is the fourth best-selling nameplate in its segment and the seventh best-selling nameplate overall.
US 2011 Top 5 C-Segment Automobile Sales Leaders through October
|Sales Rank||Make||Model||Oct-11 YTD|
The top 10 markets for Cruze since its 2009 model year introduction are: China, the United States, Russia, Canada, Mexico, India, Turkey, South Korea, Israel and Spain.
The Compact Chevrolet Cruze, subcompact Chevrolet Sonic and upcoming A-segment Chevrolet Spark are key to Chevrolet’s efforts to attract buyers under 30 to the Chevrolet brand because 44 percent of them choose small cars.
During the past year, Chevrolet has increased its market share amongst millennials in the United States by 1 percentage point, largely on the strength of the Cruze. In the process, over 42 percent of Cruze buyers in the US traded in non-GM vehicles, led by the Honda Civic, Ford Focus and Ford Taurus.
The Cruze is sold in more than 100 countries and is Chevrolet’s top-selling nameplate.
Cruze is powered by a family of fuel-efficient, small-displacement gas engines including a 1.4L turbocharged Ecotec that is standard on LT, LTZ and Eco models in the US, a normally aspirated 1.8L in the LS and the world record breaking capable 2.0L turbo diesel in Europe. A diesel engine will be introduced in North American versions of the Cruze in 2013
Happy 100 Chevrolet and let us hope your recent sales resurgence is a hint of even better things to come.