Kia June Sales up an Incredible 41.2%. Tops the Industry in Market Share Gains

[xcel]

Record June Sales and Best Quarterly Sales in the company’s history!

Wayne Gerdes - CleanMPG - July 2, 2011

2012 Kia Soul – The 135 HP, 1.6L GDI rated at 28/34 mpgUS city/highway provides a nice improvement over the current Soul. Better yet, it is powered by more than the “Hamster” and expect to hear a lot more about this “kool” car in the future

Kia’s unprecedented sales growth continues as it reported the best quarterly sales performance in company history – 140,330 units – on the strength of all-time record June sales. The June total of 45,044 vehicles represents a 41.2-percent increase from the same period a year earlier. Kia’s year-to-date sales are up 44.1 percent over 2010 thanks to solid sales performances by the U.S.-built Sorento, Soul and Optima. The results mark the sixth-consecutive quarterly sales record for Kia in the U.S. Kia's funky Soul remains tremendously popular and posted its best-ever sales of 11,314 units in June.

Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG).

"Kia has experienced extraordinary momentum and by achieving our sixth straight quarterly sales record it is clear that our fresh lineup continues to attract new consumers to our showrooms as a result of Kia's aggressive product-led transformation. Kia's products are designed to meet and exceed the expectations of today's consumers at a tremendous value, and with exciting new products like the significantly enhanced 2012 Soul coming this summer and two all-new Rios this fall, we are well positioned to continue our growth into the future."

Kia June Sales Highlights

Model	June-11	June-10	June-DSR % change	June-11 YTD	June-10 YTD	YTD-DSR %
Forte	8,191	7,467	+5.5%	43,022	33,467	+27.7%
Optima	7,099	1,055	+547%	36,617	15,627	+132.8%
Sorento	10,013	8,608	+11.8%	61,778	50,021	+22.7%
Soul	11,314	6,429	+69.2%	54,987	28,637	+90.8%
Total	45,044	31,906	+35.7%	245,104	170,069	+43.2%

The daily selling rate (DSR) is calculated with 26 days for June 2011 and 25 days for June 2010. Year-to-date,
the DSR is calculated with 152 days for 2011, versus 151 days for 2010. All percentages reflect DSR.

With regard to the Hyundai/Kia June Sales vs. the rest of the industry, I believe you will find it just as awe inspiring as it was in last month’s tally (Hyundai/Kia almost outsell Toyota! Kia May Sales up An Awe Inspiring 53.4%). Between Hyundai and Kia June sales, they would again be ranked 5th with a combined sales of 104,253 vehicles, 6,637 units off Toyota’s fourth place ranking. That is indeed something to think about with regard to the Elantra/Sonata and Soul/Sorento/Optima success here in the US by comparison to everybody else competing in the same market segments.

Automobile Manufacturer's US Sales Rank - June 2011 vs. June 2010 Comparison and Total Sales

1. GM June Sales up a Healthy 10.1% with 215,358 vehicles sold
2. Ford June Sales up a nice 13.6% with 194,114 vehicles sold
3. Chrysler June Sales up 30.2% with 120,394 vehicles sold
4. Toyota June Sales down 21.9% with 110,937 vehicles sold
5. Honda June Sales down 21.3% with 83,892 vehicles sold
6. Nissan June Sales up 11.4% with 71,941 vehicles sold
7. Hyundai June Sales up 15.6% with 59,209 vehicles sold
8. Kia June Sales up 41.2% with 45,044 vehicles sold
9. VW June Sales up 35.1% with 28,444 vehicles sold
10. BMW June Sales up 15.1% with 26,865 vehicles sold
11. MB June Sales up 18.8% with 22,563 vehicles sold
12. Mazda June Sales up 5.9% with 19,307 vehicles sold
13. Audi June Sales up 16.9% with 10,051 vehicles sold

Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 730 dealers throughout the United States. In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

[ItsNotAboutTheMoney]

Indeed. The boost would put the Soul 1.6 at 30 combined, making it top the B-segment "efficient vehicle sales". However, I wouldn't put it on unless we actually saw the 1.6 dominate the sales.