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-   -   2013 Ford Fusion Hybrid Pricing and Fuel Economy Revealed (http://www.cleanmpg.com/forums/showthread.php?t=44697)

xcel 08-21-2012 03:13 PM

2013 Ford Fusion Hybrid Pricing and Fuel Economy Revealed
 
According to the build pages, it is going to be an easy year for NACOTY jurors to choose “the” winner ;)

http://www.cleanmpg.com/photos/data/501/2013_Ford_Fusion_Hybrid1.jpg
Wayne Gerdes - CleanMPG - Aug 21, 2012

2013 Ford Fusion Hybrid - $27,200 to start ($795 D&H and floor mats not included) and a 47/47/47 mpgUS City/Highway/Combined Rating.

While looking at the Ford Fusion order site, I saw they have the entire 2013 Fusion lineup including all 4 available drivetrains and fuel economy numbers posted minus the PHEV.

While Ford has promoted the Fusion Hybrid (FFH) as a Camry Hybrid competitor, the new lineup is somewhat competitive with the entire mid-size class depending on the drivetrain chosen. Some of the available engines continue to woefully lag competitor’s offerings and we have not even seen the final figures on the “earth dreams” equipped 2013 Accord yet.

We have discussed the new top EV/Glide speed of up to 62 mph and with its all-new slick looking exterior, competitive interior including the mostly functional SmartGauge with EcoGuide displays, it is one of those vehicles on my list to check out ASAP.

The 2013 Ford Fusion Hybrid’s $27,375 base price (including floor mats) is $1,195 more than a 2012 Toyota Camry Hybrid, $1,545 more than a Sonata Hybrid and $1,720 more than the Kia Optima Hybrid.

While I have not yet driven the 2013 Fusion Hybrid, from an EPA perspective and base SE trim that it arrives with, it may be priced a bit too high to compete with its direct competitors. Compared to the Fusion SE on which it is based, the hybrid premium arrives at $3,500 which the 30% reduction in hybrid component pricing Ford has been boasting about failed to arrive in the form of lower upfront pricing for the FFH?

2013 Ford Fusion Hybrid vs. Midsize Hybrid Competitors

YearMakeModelTotal system HPPassenger VolumeCargo CapacityEPA Estimated city/highway (mpgUS)Price (including destination and handling and floor mats)
2013FordFusion Hybrid188102.81247/47$28,170
        
2012KiaOptima Hybrid206102.29.935/40$26,450
2012HyundaiSonata Hybrid206103.810.735/40$26,625
2012ToyotaCamry Hybrid200102.713.143/39$26,975

Does the 2013 Fusion Hybrids Upfront Pricing Makes Sense?

Can the 2013 Ford Fusion Hybrids higher upfront cost be more than offset with its higher EPA? Let’s find out.

Assuming the average hybrid owner is driving 15,000 miles per year with unleaded fuel priced at a national average of $3.85/gallon. The 2013 Fusion Hybrid owner will only spend $1,228 USD per year or just over $100 per month at the combined 47 mpgUS rating.

Using the same metrics, the Kia Optima Hybrid and Hyundai Sonata Hybrid owner will spend $1,560 USD per year on fuel at 37 mpgUS combined while the 2012 Camry Hybrid will spend $1,409 per year at 41 mpgUS combined.

Over 5 years, the 2013 Ford Fusion Hybrid owner saves $1,660 USD compared to the Sonata and Optima hybrid owner and $905 USD compared to the Camry Hybrid owners.

In this fuel economy vs. cost comparison, the Camry Hybrid owner is the smarter customer with a total outlay of $34,020 for both the car and fuel. The 2013 Fusion Hybrid owner will have an outlay of $34,310 resting just ever so slightly behind the Camry Hybrid with the Optima and Sonata Hybrid owners in the chase but still hundreds of dollars out of the money at $34,750 and $34,925 respectively.

These calculations will change a bit when the new 2013 Sonata and Optima Hybrid configurations and EPA specs are revealed as early as next month.

Resale?

This is too early to tell but I suspect in 5-years, the current TCH will reign supreme with a higher residual. The FFH, KOH and HSH will probably reside close to one another on the same declining price glide path.

Exterior Design

I have to give the Kia Optima Hybrid the winning hand when it comes to their Peter Schreyer design lead exterior. Fusion comes in second, Sonata Hybrid third and Camry Hybrid fourth.

Interior Design

This is where the Sonata Hybrid easily bests the field with the Optima Hybrid in second, Fusion third and Camry in fourth.

Displays

By far the Fusion Hybrid easily takes this crown as its LCD based SmartGauge with EcoGuide is too much for its competitors to match. When comparing the rest of the group, it’s a pickem.

Warranty

The Sonata Hybrid’s Lifetime Battery Replacement for the original owner plus its 5 years/60,000 mile comprehensive and 10 yr./100,000 mile powertrain warranty cannot be touched. The Optima Hybrid follows closely behind minus the Lifetime Li-Po pack add on.

Given Toyota’s advertising drive speaking of highest quality and reliability, this is an area where the Camry Hybrid and the rest of the entire Toyota lineup falls apart. While the hybrid components are comprehensively warranted for 8 yr/100,000 miles, the car itself is only warranted out to 3 yr/36,000 miles placing it in dead last.

I do not have the warranty details on the 2013 FFH just yet. Once available, I will publish them here.

Fun to Drive

Since we have not driven in the Fusion Hybrid yet, I have to leave this out of the comparison and give the Optima Hybrid the nod with the Sonata Hybrid right on its heels and the very plush and isolated riding Camry Hybrid in the back of the pack.

All told, it is an interesting competitive comparison and I cannot wait to see actual sales breakout figures 6 to 9-months from now.

Other 2013 Ford Fusion Configurations

S with the 170 HP 2.5L 6-speed AT – $21,700 with $1,000 on the hood prior to release and a fuel economy rating of just 22/34. Consider the 2013 Altima and its 27/38 city/highway rating, it is a much better deal.

SE with the 170 2.5L 6-speed AT - $23,700 with $1,000 on the hood prior to release and a fuel economy rating of just 22/34.

SE with the 173 HP (on Regular unleaded fuel) 1.6L EcoBoost and 6-speed MT or AT? - $24,495 with a fuel economy rating of possibly as high as 27/37.

SE with the 231 HP (on Regular unleaded fuel) 2.0L EcoBoost and 6-speed AT - $25,950 with a fuel economy rating of just 22/33.

Some of the above non-hybrid configuration details seem to be not quite ready for prime time so we’ll have to wait for finalized pricing and specifications before you can trust any of the above non-hybrid pricing and specifications other than the base.

Additional write-ups on the Ford Fusion Hybrid, PHEV and family can be found in the following:

JusBringIt 08-21-2012 03:47 PM

Re: 2013 Ford Fusion Hybrid Pricing and Fuel Economy Revealed
 
HOWLEEE SHHHHH_______ut!

wow...

ALS 08-21-2012 03:56 PM

Re: 2013 Ford Fusion Hybrid Pricing and Fuel Economy Revealed
 
That 47 mpg is at 70 mph? Hell drive that car at sane economy speeds under 65 mph and 50 to maybe 55 mpg should be a walk in the park. There are a whole lot of consumers that would never set foot in a Toyota, Kia or Hyundai dealer for a hybrid. Ford wasn't clueless when they made this car available to the American public. The other upside $28K isn't an out of line price for a nice hybrid in 2013.

In a couple of years I would think nothing of finding a nice low mileage example to replace my Volvo. I'd be jumping for joy to be only using 23 gallons VS the 40 gallons I'm using now driving to Florida.

PaleMelanesian 08-21-2012 03:59 PM

Re: 2013 Ford Fusion Hybrid Pricing and Fuel Economy Revealed
 
44/44/44 Civic Hybrid... what?

WriConsult 08-21-2012 04:08 PM

Re: 2013 Ford Fusion Hybrid Pricing and Fuel Economy Revealed
 
Wow, 47/47/47 same as the C-Max. Ford is really smashing their hybrids out of the park. Didn't the TCH just get redesigned, and comes in way lower at 43/39? Wow.

thunderstruck 08-21-2012 04:26 PM

Re: 2013 Ford Fusion Hybrid Pricing and Fuel Economy Revealed
 
Let's see how real world is though. As an HSH owner I can tell you my car falls quite a bilt short of its rated economy. Don't trust the EPA very much.

moneysaver 08-21-2012 05:06 PM

Re: 2013 Ford Fusion Hybrid Pricing and Fuel Economy Revealed
 
FFH and TCH LE are not comprably equipped. If you want to see the cost/benefit analysis of comparably equipped models, I would say FFH is closer to standard equipment of TCH XLE...

In that case...FFH is a better value....

xcel 08-21-2012 05:32 PM

Re: 2013 Ford Fusion Hybrid Pricing and Fuel Economy Revealed
 
Hi Moneysaver:

I did the best with the available information on the 13 FFH as equipped. The FFH SE is not comparable to the TCH XLE however. The HSH base arrives with standard proximity key pushing it out beyond the FFH and TCH offerings as well.

I forgot to mention Safety. While the TCH, HSH and KOH all provide its owners with 5 Stars on the NHTSA, the TCH has 10-aribag setup and the FFH has 8. The nod easily goes to the TCH with the FFH in second and HSH/KOH in third.

In addition, the FFHs warranty coverage is like that of the TCH, lacking by comparison to the Korean contingents with 3/36 comprehensive and 5/60 on the powertrain.

Wayne

ItsNotAboutTheMoney 08-21-2012 08:47 PM

Re: 2013 Ford Fusion Hybrid Pricing and Fuel Economy Revealed
 
I'm going to have to change the set aside for my wife's next car again. :(

Right Lane Cruiser 08-21-2012 08:53 PM

Re: 2013 Ford Fusion Hybrid Pricing and Fuel Economy Revealed
 
Quote:

Originally Posted by ALS (Post 353424)
That 47 mpg is at 70 mph? Hell drive that car at sane economy speeds under 65 mph and 50 to maybe 55 mpg should be a walk in the park.

You may be low. At 60mph with AC on (using DWL) I usually end up between 49 and 50mpg in my wife's 2010 FFH. Her car is rated 36mpg on the highway. ;)


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