Subaru July 2012 Sales up 15.9%
 Outback, Forester and Impreza sales continue to improve.
Wayne Gerdes - CleanMPG - Aug. 1, 2012
2012 Subaru Impreza – $17,495 to start (as a sedan) and a 27/36 mpgUS city/highway rating make for an impressive AWD choice.
The fourth-generation 2012 Impreza four-door and five-door features more dynamic designs and an all-new efficient powertrain. The 2012 Impreza models offer a 36-percent improvement in EPA combined fuel economy (automatic transmission) over the previous versions, along with increased room, greater agility and a higher level of refinement.
New amenities, high-line trim levels, infotainment technology and higher-grade interior materials contribute to a more rewarding driving and ownership experience in the 2012 Impreza.
Every 2012 Impreza is equipped as standard with Symmetrical All-Wheel Drive. Powered by an all-new 148HP 2.0L Boxer engine, the 2012 Impreza comes with a choice of a five-speed manual transmission or the enhanced, second-generation Lineartronic CVT (continuously variable transmission). The 2012 Impreza offers the highest fuel economy of any all-wheel drive car in America when equipped with the CVT.
Subaru July 2012 Sales Results
Subaru reported record sales for the month of July reaching 25,183 vehicle sales, a 16 percent increase over July 2011. The company also reported year-to-date sales of 189,487 up 23 percent over the Japan natural disaster constrained supply from the prior year.
Possibly the most impressive is the Impreza’s sales results. Month-over-month sales for this 36 MPG all-wheel drive Impreza doubled! The recently refreshed Outback experienced a 10 percent sales increase over July 2011.
Subaru July 2012 Highlights and Overall Sales
| Model | July-12 | July-11 | July-DSR % change | July-12 YTD | July-11 YTD | YTD-DSR % change | | Outback | 9,282 | 8,373 | +20.1% | 63,336 | 59,612 | +6.2% | | Forester | 6,453 | 6,218 | +12.4% | 43,549 | 43,360 | +0.4% | | Impreza* | 5,478 | 3,260 | +82.0% | 52,180 | 24,370 | +214% | | | | | | | | | | Subaru Totals | 25,183 | 21,730 | +25.5% | 189,487 | 153,779 | +23.2% |
* Impreza totals include Impreza and Impreza WRX.
The daily selling rate (DSR) is calculated with 24 days for June 2012 and 26 days for June 2011. Year-to-date, the DSR is calculated with 178 days for both 2011 and 2012. All percentages reflect DSR.
Top 10 - July 2012 US Automobile Sales Leaders
| Sales Rank | Make | Model | July-12 | July-11 | July-DSR % change | July-12 YTD | July-11 YTD | YTD-DSR % change | | 1 | Ford | F-Series | 49,314 | 49,104 | +8.8% | 350,455 | 313,183 | +11.9% | | 2 | Toyota | Camry | 29,913 | 27,016 | +20.0% | 243,816 | 174,485 | +39.7% | | 3 | Chevrolet | Silverado | 28,972 | 33,121 | -5.2% | 223,480 | 215,906 | +3.5% | | 4 | Honda | Accord | 28,639 | 16,831 | +84.3% | 183,817 | 143,936 | +27.7% | | 5 | Nissan | Altima | 26,602 | 21,340 | +35.0% | 183,703 | 153,182 | +19.9% | | 6 | Honda | Civic | 25,004 | 14,006 | +93.4% | 187,586 | 141,577 | +32.5% | | 7 | Toyota | Corolla | 23,640 | 17,577 | +45.7% | 175,366 | 154,324 | +13.6% | | 8 | Ram | P/U | 23,824 | 20,311 | +27.1% | 162,405 | 132,209 | +22.8% | | 9 | Ford | Fusion | 23,326 | 19,318 | +30.8% | 160,175 | 151,004 | +6.1% | | 10 | Ford | Escape | 21,572 | 24,411 | -4.3% | 148,739 | 147,018 | +1.2% |
The daily selling rate (DSR) is calculated with 24 days for July 2012 and 26 days for July 2011. Year-to-date, the DSR is calculated with 178 days for both 2011 and 2012. All percentages reflect DSR.
Top 10 Sales Leaders - Items of note: Camry moved back to number 2 from 3 with the Chevrolet Silverado. F-Series missed the 50,000 mark after four straight months of topping that milestone. Malibu sales fell of a cliff dropping to just 12,345 units and dropping off the Top 10 list hard. Escape fell from 6th to 10th.
B-Segment Sales Rank- Nissan Versa - 7,451
- Chevrolet Sonic - 6,278
- Hyundai Accent - 5,257
- Honda Fit - 4,608
- Ford Fiesta - 4,059
- Kia Rio - 3,646
- Toyota Yaris - 1,271
- Mazda2 - 905
C-Segment Sales Rank- Honda Civic - 25,004
- Toyota Corolla - 23,640
- Hyundai Elantra - 18,512
- Ford Focus - 16,454
- Chevrolet Cruze - 14,954
- VW Jetta - 13,629
- Nissan Sentra - 9,888
- Mazda3 - 9,027
- Kia Forte - 6,216
D-Segment Sales Rank- Toyota Camry - 29,913
- Honda Accord - 28,639
- Nissan Altima - 26,602
- Ford Fusion - 23,326
- Hyundai Sonata - 20,978
- Kia Optima - 13,317
- Chevrolet Malibu - 12,345
- Chrysler 200 - 9,287
- VW Passat - 9,007
Segment ranking items of note: In the B-Segment ranks, the Fit and Fiesta swapped positions while Yaris sales fell sharply. The C-Segment ranks did not change other than the Elantra jumping two places ahead of both the Focus and surprising quickly faltering Cruze. The D-Segment ranks saw the Malibu fall towards the bottom of the list.
Automobile Manufacturer's US Sales Rank – July 2012 vs. July 2011 Comparison and Total Sales- GM July Sales down 6.4% with 201,237 vehicles sold.
- Ford July Sales down 3.5% with 173,966 vehicles sold.
- Toyota July Sales up 26.1% with 164,898 vehicles sold.
- Chrysler July Sales up 12.6% with 126,089 vehicles sold.
- Honda July Sales up 45.3% with 116,944 vehicles sold.
- Nissan July Sales up 16.2% with 98,341 vehicles sold.
- Hyundai July Sales up 4.1% with 62,021 vehicles sold.
- Kia July Sales up 5.6% with 48,074 vehicles sold.
- VW July Sales up 27.3% with 37,014 vehicles sold.
- BMW July Sales up 4.0% with 27,152 vehicles sold.
- Subaru July Sales up 15.9% with 25,183 vehicles sold.
- Mercedes-Benz July Sales up 5.8% with 22,294 vehicles sold.
- Mazda July Sales down 7.0% with 19,318 vehicles sold.
- Audi July Sales up 28.0% with 11,707 vehicles sold.
Through the first seven months of 2012, the Seasonally Adjusted Annual Rate (SAAR) is running at approximately 14 million. |
