BMW July 2012 Sales up 4.0%
5 Series sales strengthens further.
Wayne Gerdes - CleanMPG - Aug. 1, 2012
2012 BMW 5-Series – $46,900 to start and a 23/34 mpgUS city/highway rating when equipped with the 240 HP turbo’ed 2.0L I4.
BMW’s 2012 BMW 528i Sedan was the first BMW to arrive with the TwinPower DI 2.0L I4 engine with an auto start/stop system.
BMW’s DI and turbo’d 2.0L I4
Think of it like an EcoBoost on steroids. The new 2.0L combines high-pressure direct-injection and BMW’s VALVETRONIC intake control (hence the name: TwinPower) with a forced induction system consisting of a single twin-scroll turbocharger.
The maximum output of 240 HP is achieved at 5,000 rpm with peak torque of 260 lb-ft arriving at just 1,250 rpm!
The I4 engine with its all-aluminum crankcase is significantly lighter and more compact than an i or V6 engine of equivalent power. The turbocharger is a twin-scroll system. The exhaust streams leaving the two pairs of cylinders are kept completely separate as they flow through the exhaust manifold and the turbocharger, taking a spiral path to the turbine wheel. This configuration results in very low exhaust back pressure at low engine rpm, and allows the energy of the exhaust gas pulses to be optimally managed and translated into powerful rotation of the turbine blades, without a delay in throttle response.
BMW July 2012 Sales Results
BMW reported July sales results of 27,152 vehicles, an increase of 4 percent from the 26,120 vehicles sold in July of 2011. Year-to-date, BMW Group is up 9.5 percent on sales of 185,715 compared to 169,641 in the same period in 2011.
BMW vehicle sales decreased 0.5 percent in July for a total of 21,297 compared to 21,409 vehicles sold in July, 2011. Year-to-date, BMW is up 9.4 percent on sales of 147,801 compared to 135,114 sold in the first seven months of 2011.
In July, best performing vehicles included the 5 Series, up 32 percent to 5,700 units with the 3 Series bolstering the brand with 7,653 vehilces sold, down 11.4%.
MINI reported the best July in its history with sales of 5,855 automobiles, an increase of 24.3 percent from the 4,711 sold in July 2011. Year-to-date, MINI sales in the U.S. are up 9.8 percent on volume of 37,914.
BMW July 2012 Highlights and Overall Sales
The daily selling rate (DSR) is calculated with 24 days for June 2012 and 26 days for June 2011. Year-to-date, the DSR is calculated with 178 days for both 2011 and 2012. All percentages reflect DSR.
Top 10 - July 2012 US Automobile Sales Leaders
Top 10 Sales Leaders - Items of note: Camry moved back to number 2 from 3 with the Chevrolet Silverado. F-Series missed the 50,000 mark after four straight months of topping that milestone. Malibu sales fell of a cliff dropping to just 12,345 units and dropping off the Top 10 list hard. Escape fell from 6th to 10th.
B-Segment Sales Rank
Automobile Manufacturer's US Sales Rank – July 2012 vs. July 2011 Comparison and Total Sales
Re: BMW July 2012 Sales up 4.0%
According to the Wall Street Journal, BMW padded U.S. July sales to edge its luxury rival Mercedes-Benz for the month of July.
According to the WSJ story, the day prior to the July sales figures release, BMW offered dealers discounts of as much as $7,000 per 2012 vehicle if the dealers reported the vehicles as sold on that day. This has all th eearmarks of some nasty surprises for Execs at BMW as hundreds of vehicles that were reported as sold are still on dealership lots.
The one-day discounts on July 31 started at $2,500 for the 528i and went up to the $7,000 for the 7 series.
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