xcel
12-14-2007, 12:37 PM
Contrasting offerings with black and “red” results. (http://www.cleanmpg.com/forums/in-the-news/t-a-tale-of-two-companies-ford-of-europe-sales-are-brisk-us-abysmal-7749.html)
http://www.cleanmpg.com/photos/data/501/2008_US_based_Ford_Focus.jpgWayne Gerdes – CleanMPG (www.cleanmpg.com) – Dec. 14, 2007
2008 US Ford Focus - Sales for the year are off 2.6%. The Companies US sales as a whole are off 12.1% CYTD with dimming prospects looking forward.
COLOGNE – A strong performance in November has put Ford of Europe on course for all-time record 2007 sales. Ford of Europe sold 149,600 cars and commercial vehicles in November 2007, an increase of 3.2 per cent over the same month last year.
The European Ford Focus led the way with sales rising to more than 41,000 units, strongly supported by the Fiesta (offering upwards of 63 mpgUS), and the acclaimed all-new mid-sized Mondeo (upwards of 50 mpgUS). Showing its enduring appeal, the Fiesta sold 27,500 units, with the Fusion (upwards of 60 mpgUS) adding a further 9,850. Mondeo sales increased almost 55%, to 15,675 units.
Britain remained Ford's top market with sales of 29,400, followed by Germany where sales rose 7.5% to 22,450 and Italy where they increased by 3.6% to 18,100. Sales in Russia and Turkey also continued to increase, rising by 30% and 9.6% respectively.
In the first 11 months of this year, Ford sold 1,680,900 cars and commercial vehicles in Europe’s 21 markets, more than 86,000 units ahead of the same period last year. Year-to-date market share was 8.8%.
"We are on course for record sales this year because we are committed to giving customers what they want" said Stephen Odell, vice president, Marketing, Sales and Service, Ford of Europe. "We expect that successful formula to continue next year - production of the new 2008 Focus started earlier this month. The new Focus will start arriving in showrooms early next year, and then we will further strengthen our range in 2008 with the launch of several other important new models."
The European sourced 2008 Ford Focus offers 5 available diesel engine variants with estimated fuel economy ranging from 40.6 to 54.7 mpg-US combined on the European test cycles.
With the falling dollar, Billions in European earnings should help cover some of the shortfall experienced in Ford’s US market.
In stark contrast, Ford Motor Co.'s November US retail sales fell below the company's own internal forecasts shown to employees earlier in the week. Ford's share of the U.S. retail market dropped to just 12.4% in November -- well below the 13% goal and a far cry from the 16% stake they held in the fourth quarter of 2006. Down over 20% in the latest period tells a story of Ford’s inability to react to ever higher fuel prices causing a shift toward smaller, more fuel-efficient vehicles. With a compact product plan relying on the aged US based Focus platform achieving all of 28 mpgUS (08 EPA combined), Ford’s “Way Forward” plan still appears to be stuck in reverse … At least in the US it does :(
http://www.cleanmpg.com/photos/data/501/2008_US_based_Ford_Focus.jpgWayne Gerdes – CleanMPG (www.cleanmpg.com) – Dec. 14, 2007
2008 US Ford Focus - Sales for the year are off 2.6%. The Companies US sales as a whole are off 12.1% CYTD with dimming prospects looking forward.
COLOGNE – A strong performance in November has put Ford of Europe on course for all-time record 2007 sales. Ford of Europe sold 149,600 cars and commercial vehicles in November 2007, an increase of 3.2 per cent over the same month last year.
The European Ford Focus led the way with sales rising to more than 41,000 units, strongly supported by the Fiesta (offering upwards of 63 mpgUS), and the acclaimed all-new mid-sized Mondeo (upwards of 50 mpgUS). Showing its enduring appeal, the Fiesta sold 27,500 units, with the Fusion (upwards of 60 mpgUS) adding a further 9,850. Mondeo sales increased almost 55%, to 15,675 units.
Britain remained Ford's top market with sales of 29,400, followed by Germany where sales rose 7.5% to 22,450 and Italy where they increased by 3.6% to 18,100. Sales in Russia and Turkey also continued to increase, rising by 30% and 9.6% respectively.
In the first 11 months of this year, Ford sold 1,680,900 cars and commercial vehicles in Europe’s 21 markets, more than 86,000 units ahead of the same period last year. Year-to-date market share was 8.8%.
"We are on course for record sales this year because we are committed to giving customers what they want" said Stephen Odell, vice president, Marketing, Sales and Service, Ford of Europe. "We expect that successful formula to continue next year - production of the new 2008 Focus started earlier this month. The new Focus will start arriving in showrooms early next year, and then we will further strengthen our range in 2008 with the launch of several other important new models."
The European sourced 2008 Ford Focus offers 5 available diesel engine variants with estimated fuel economy ranging from 40.6 to 54.7 mpg-US combined on the European test cycles.
With the falling dollar, Billions in European earnings should help cover some of the shortfall experienced in Ford’s US market.
In stark contrast, Ford Motor Co.'s November US retail sales fell below the company's own internal forecasts shown to employees earlier in the week. Ford's share of the U.S. retail market dropped to just 12.4% in November -- well below the 13% goal and a far cry from the 16% stake they held in the fourth quarter of 2006. Down over 20% in the latest period tells a story of Ford’s inability to react to ever higher fuel prices causing a shift toward smaller, more fuel-efficient vehicles. With a compact product plan relying on the aged US based Focus platform achieving all of 28 mpgUS (08 EPA combined), Ford’s “Way Forward” plan still appears to be stuck in reverse … At least in the US it does :(