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03-01-2007, 12:15 PM
Ford’s new B-Class sized sub to be sourced from Brazil. (http://www.detroitnews.com/apps/pbcs.dll/article?AID=/20070301/AUTO01/703010381/1148)
http://www.cleanmpg.com/photos/data/501/2008_Mazda_2.jpgBryce G. Hoffman - Detroit News - Mar. 1, 2007
The Mazda2 vehicle platform will serve as the foundation for Ford's new subcompact vehicle, which is expected to be made in Brazil.
DEARBORN -- Ford Motor Co. revealed to employees Wednesday that it is developing a long-awaited new subcompact car for the United States and other markets that will be based on the new Mazda2.
Ford Americas President Mark Fields told employees about the new car during his weekly Webcast. Unlike its major competitors, Ford does not offer a subcompact car for the U.S. market. Small, gas-sipping vehicles such as Chevrolet Aveo, Toyota Yaris and Honda Fit have become more important as automakers try to reach younger buyers and gas prices remain volatile.
A Ford spokeswoman declined to comment on the internal announcement.
The news comes as Ford CEO Alan Mulally is in Japan this week meeting with executives of Mazda Motor Corp., which is controlled by Ford.
"I fully expect the deep ties between Ford and Mazda to extend into the future and become even stronger," Mulally said in news release earlier this week.
As The Detroit News first reported in November, Mazda engineered a new subcompact vehicle platform for the Mazda2 that also will be the basis for the next-generation Ford subcompact in Europe and the first Ford subcompact sold in America since 1997.
The Mazda2 will be unveiled next week at the Geneva motor show.
Analyst Jim Hall of AutoPacific Inc. in Southfield, who has seen the Mazda2, said it should provide a solid foundation for the Ford subcompact.
"It's one of those small cars that looks more expensive than it probably it is," Hall said. "That's something you really want in small cars."
Fields said Wednesday that work on the Ford version is already under way, with Ford of Europe taking the lead. He said the Blue Oval model will be sold in Europe, Asia, South America and North America, but stressed that the subcompact is not a "world car." Instead, the vehicle will be tailored to meet the unique needs of each market.
Semantics aside, Hall said the new model will be Ford's "global B-car," referring to the industry designation for such small, fuel-efficient vehicles.
"It's the best strategy. Doing a global B-car is really smart, because it will be a low-volume car in the United States and you really need big volumes on a vehicle like this to keep costs down," he said. "In the U.S., price and fuel economy will be the predominant factors."
While Fields gave no time frame for the car's arrival in U.S. showrooms, Hall predicted it will probably arrive in showrooms in two years.
A Ford source familiar with the project said the company plans to build the car in Brazil, but said that may change. Ford had planned to expand one of its Mexican plants to accommodate the new model, but can no longer afford such a major expense.
Ford is increasing relying on Mazda engineering to bolster its passenger car lineup.
Ford previously used the mid-sized Mazda6 vehicle architecture to develop the Ford Fusion and Lincoln MKZ sedans, and the Ford Edge and Lincoln MKX crossovers.
http://www.cleanmpg.com/photos/data/501/2008_Mazda_2.jpgBryce G. Hoffman - Detroit News - Mar. 1, 2007
The Mazda2 vehicle platform will serve as the foundation for Ford's new subcompact vehicle, which is expected to be made in Brazil.
DEARBORN -- Ford Motor Co. revealed to employees Wednesday that it is developing a long-awaited new subcompact car for the United States and other markets that will be based on the new Mazda2.
Ford Americas President Mark Fields told employees about the new car during his weekly Webcast. Unlike its major competitors, Ford does not offer a subcompact car for the U.S. market. Small, gas-sipping vehicles such as Chevrolet Aveo, Toyota Yaris and Honda Fit have become more important as automakers try to reach younger buyers and gas prices remain volatile.
A Ford spokeswoman declined to comment on the internal announcement.
The news comes as Ford CEO Alan Mulally is in Japan this week meeting with executives of Mazda Motor Corp., which is controlled by Ford.
"I fully expect the deep ties between Ford and Mazda to extend into the future and become even stronger," Mulally said in news release earlier this week.
As The Detroit News first reported in November, Mazda engineered a new subcompact vehicle platform for the Mazda2 that also will be the basis for the next-generation Ford subcompact in Europe and the first Ford subcompact sold in America since 1997.
The Mazda2 will be unveiled next week at the Geneva motor show.
Analyst Jim Hall of AutoPacific Inc. in Southfield, who has seen the Mazda2, said it should provide a solid foundation for the Ford subcompact.
"It's one of those small cars that looks more expensive than it probably it is," Hall said. "That's something you really want in small cars."
Fields said Wednesday that work on the Ford version is already under way, with Ford of Europe taking the lead. He said the Blue Oval model will be sold in Europe, Asia, South America and North America, but stressed that the subcompact is not a "world car." Instead, the vehicle will be tailored to meet the unique needs of each market.
Semantics aside, Hall said the new model will be Ford's "global B-car," referring to the industry designation for such small, fuel-efficient vehicles.
"It's the best strategy. Doing a global B-car is really smart, because it will be a low-volume car in the United States and you really need big volumes on a vehicle like this to keep costs down," he said. "In the U.S., price and fuel economy will be the predominant factors."
While Fields gave no time frame for the car's arrival in U.S. showrooms, Hall predicted it will probably arrive in showrooms in two years.
A Ford source familiar with the project said the company plans to build the car in Brazil, but said that may change. Ford had planned to expand one of its Mexican plants to accommodate the new model, but can no longer afford such a major expense.
Ford is increasing relying on Mazda engineering to bolster its passenger car lineup.
Ford previously used the mid-sized Mazda6 vehicle architecture to develop the Ford Fusion and Lincoln MKZ sedans, and the Ford Edge and Lincoln MKX crossovers.
